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About the Director
ER. Manmohan Singla
Er. Manmohan Singla is the Founder & Director of HIDM, a seasoned digital marketing consultant, trainer, and entrepreneur with over 10 years of experience.
With qualifications in B.Tech, M.Tech (CSE) and MBA in Marketing & LS, he has successfully trained 1500+ students across India. A Google-certified expert and former Microsoft Student Partner (MSP), he is known for his unique teaching style and hands-on mentorship.
His mission is to equip learners with the digital skills needed for real-world success, making HIDM a trusted name in performance marketing education.
Years of Experience
Awards & Honors
Who Can Learn
Industry-Relevant Tools
Course Modules
- The Digital Landscape
- Elements & Platforms
- Brand Audit Digitally
- Target Audience
- Tofu
- Mofu
- Bofu
- Setting Up Your First Funnel
- ClickFunnel vs Normal Funnel
- Funnel Automation
- Design Thinking
- Types of Design Format for Different Platforms
- Design using Canva Pro
- Logo Making for Brands
- Relevancy of Blogging
- Platforms for Bloggers Earning
- Working on Blogger.com
- First 1000 Visitors on your blog
- Using Canva
- Capcut
- Understanding of Domain Names
- Purchase of Web Hosting
- Tools, Themes & Plugin for Use and more
- Building Site Architecture of your website
- Setup up your own website wordpress panel
- Installing Themes
- Uses of Plugins, Tools, and more
- Setting Tracking Codes for your website
- Website Optimization for Mobile
- Importance of Optimization
- Why SEO?
- Google algorithm and how to avoid penalties
- Black Hat Vs White Hat Vs Grey Hat SEO
- Google algorithm and how to avoid penalties
- On-Page Optimization (Meta Tags, Headers Tags, Image Tags and More)
- Off-Page Optimization (Quora, Youtube, Blogs, and more)
- Setting up a social media account
- Practices to follow on page
- Types of content on each platform
- Dos & Don’ts of posting
- Profile vs Page vs Groups
- Content Strategy – Videos/Reels/Posts
- Using Buffer & Hootsuite to schedule and publish
- Setting up a marketing plan for paid marketing
- Importance of Ads Panel
- Set-Up up an Advertisement
- Choosing the right campaign objective
- Setting campaign budgets and bids
- Ads Placement and their importance
- Designing social media ads
- How to make a proposal for client project.
- Getting First Freelance client with online bidding on Upwork, Fiverr & other platforms.
- Setting up Digital Marketing agency
- Importance and Ads key terms
- keyword research
- set up your first google adwords campaign
- Search Ads, Display Ads, Shopping Ads, Remarketing Ads.
- Set Objectives of campaigns
- Review of campaigns
- Review of Campaigns
- Google Ads – Search, Display,Shopping.
- Facebook Ads – Deep Dive.
- Instagram Ads- Stories,Feed,Reels
- Quora Ads
- Linkedin Ads
- Setting up a google analytics account
- Placing the tracking code on the site
- Setting up conversion tracking goals & events.
- Reading GA Data
- Engagement of users in Social Media Platform
- Choosing the right influencer for your brand
- Micro vs Macro Influencers
- Launch your 1st Influencer Marketing Campaign
- Creating Channel
- Creating Attractive Thumbnails
- Types of Youtube Ads
- Youtube SEO
- Managing Insights
- Vidooly & Social Blade-Hands-on
- Types of Email
- Bounce Rate vs Open Rate vs
- Delivery Rate
- Analytics and Optimisation
- Creating Lead Magner
- Setting up Email Automation Workflow
- Email Marketing tools (Mailchamp, Mailerlite, etc)
- Creating the First Email Campaign
Our Job Placements
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Regular
Assignment
Test
Series
Live
Classes
A Timeline of Progress
Milestones That Define HiDM’s Digital Marketing Journey