Off-page SEO alludes to anything done outside of your site with the possibility to influence web index rankings. Streamlining your site for off-page SEO implies you'll need to work on the way that the tw (3)

SEO - search engine optimization

Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

In Google and other search engines, the results page often features paid ads at the top of the page, followed by the regular results or what search marketers call the “organic search results”. 

A search engine is a software system that is designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query.

Search Engine Result Pages (SERPs) are the webpages that search engines display after a searcher inputs a question or query into their platform.

1. White-Hat SEO
2. Black-Hat SEO
3. Grey-Hat SEO
4. Negative SEO
5. On-Page SEO
6. Technical SEO
7. Off-Page SEO
Search engines work by crawling hundreds of billions of pages using their own web crawlers. These web crawlers are commonly referred to as search engine bots or spiders. A search engine navigates the web by downloading web pages and following links on these pages to discover new pages that have been made available.
 
1. Upgrade Existing Content
2. Build Out Topic Clusters
3. Run a Content Audit and Remove Underperforming Content
4. Find and Fix Keyword Cannibalization Issues
5. Master Internal Linking
6. Optimize For Featured Snippets
7. Fix Linked 404s
8. Steal Links that Point to Competitor’s 404s
9. Use FAQ Schema To Expand Your SERP Real Estate
10. Analyze Your Log Files

In terms of search engines, a keyword is any search term entered on Google (or another search engine) that has a results page where websites are listed.  Keywords are search terms that a website owner or SEO professional will use to optimize a website in the hopes of ranking at the top of Google’s results for specific keywords.

 
1. Short-tail keyword
2. Long-tail keyword
3. Short-term fresh keyword
4. Long-term evergreen keyword
5. Product defining keyword
6. Customer defining keyword
7. Geo-targeting keyword
8. L.S.I keywords
9. Intent targeting keywords

Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing.

OUR PROGRAM

SEED

FOR
HOUSEWIVES &
 POSTMETRIC 

GROW

FOR
 UNDERGRADUATES

ACCELERATOR

FOR
GRADUATES

BOOSTER

FOR
PROFESSIONALS

Digital Marketing Courses

BANNER (10)

SEO

( Search Engine Optimization):-In Search Engine Optimization the traffic(audience) is diverted to your website by SEO techniques

SMM

( Social Media Marketing):- In this the promotion is done through  the social media platforms like; Facebook, Instagram, etc

SEM

(Search Engine Marketing):- It is a form of internet marketing in which the traffic is generated to increase the visibility of website on SERP(Search Engine Result Page)

Mobile Marketing

 It is about to promote ads on mobile devices and about placement of ads on mobile devices. It is a target based marketing.

E-Mail Marketing

 It is a process of sending bulk emails by using bulk emailing tools.

 

 

 

Content Marketing

In this you will learn about how to create a good content and its techniques.

 

Affiliate Marketing

It is a procedure in which a person a brings another person on a, e-commerce website(like Amazon, Flipkart etc.)  through his/her provided affiliate link.

E Commerce



E Commerce is a plan of action that empowers a firm or individual to direct business over the web

Advance Google Adwords


For Get more calls to your business, visits to your website, or customers to your store. Use Google Ads

Advance Google Analytics

 

Google Analytics gives you the tools you need to better understand your customers

 

Online Display Advertising

Online Display Advertising is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs

Advance Google Adsense

Earn money with website monetization from Google AdSense



Website Designing

Website architecture incorporates a wide range of abilities and disciplines in the creation and support of sites

Graphic Designing

Visual computerization is an art where experts make visual substance to convey messages

Blogging

A blog is a conversation or enlightening site distributed on the World Wide Web comprising of discrete, frequently casual journal style text sections.

STUDENT’s TESTIMONIALS

"It is a great experience in learning digital marketing from a professional like Er. Manmohan Singla. He has a vast knowledge and practical exposure in so many domains which he gave to children during the classes"
Rukaiya
"I am grateful for the efforts of Er. Manmohan sir who make me learn Digital marketing in an easy and effective manner. The environment at Hidm is very friendly and calm."
Ravinder Budania
HiDM is an institute where advanced knowledge about digital marketing is given. The teacher helps in realizing our strengths and weakness so that we become focused and become a professional digital marketer.
SHEKHAR BHATIA
My experience at HiDM is extremely great. The friendly atmosphere provided here helps to build a strong bond between teacher and students. Under Manmohan Sir's guidance, I unleash a hidden skill of mine i.e. content writing. I am highly thankful to him.
PRATIBHA JAIN
joined HiDM after searching many institutes in Hisar. Trainer's experience, course structure, teaching methodology, and Internship facility were some of the factors that I considered while choosing HiDM for learning Digital Marketing course. I appreciate Manmohan Sir, who does the same level of hard work for students, what he expects from students.
NISHANT VERMA
My experience of learning Digital Marketing at HiDM is good as staff and faculty are very co-operative and mature enough to handle every type of doubt. Apart from Digital Marketing, the institute has helped me in building confidence in me,
ANKIT JAIN