SEMINAR ON QUALITY SCORE AND GOOGLE ADWORDS
Every online advertiser has some questions like what Quality Score is, how it affects any campaign, what factors are used to formulate the Quality Score, and how to optimize account to have a Great Quality Score. The answers to these questions were given in a seminar on Quality score held on January 15 at HiDM, Hisar Institute of Digital Marketing by the student Vijender Singh. The seminar was conducted under the aegis of Er Manmohan Singla, Director, HiDM.
Vijender explained the concept of quality score, Adwords, relevant keywords, CTR, why Quality score is important and factors that make up the quality score and moreover improving the relevancy of keywords, ads, and landing page are the measures that improve the quality score of any Adword.
HiDM- Hisar Institute of Digital Marketing is a premier institute for learning Digital marketing courses in Hisar. The aim behind establishing HiDM was to inculcate digital skills among students and people of Hisar so that they don’t have to go to metro cities for learning Digital marketing.