Linkedin is one of the best B2B tools to generate leads for the business and the right strategy can help boost brand awareness.
HiDM- Hisar Institute of Digital Marketing, conducted a webinar on Linkedin Marketing by Dr. Madhvi Khetan under the guidance of Er. Manmohan Singla, Director HiDM.
The webinar on Linkedin Marketing gave insights about basics of social media marketing, different platforms of social media marketing, about LinkedIn, how to set up a LinkedIn account, the types of ads LinkedIn offers to boost the business sales, use of hashtags, measuring LinkedIn performance and many more topics. Dr. Khetan further elaborated that “A planned LinkedIn company strategy can help raise brand awareness, boost website traffic, attract quality leads, and even position you as an industry leader. However, promoting the brand on LinkedIn needs proper planning and strategy.