Building an engaged following to increase brand awareness on Twitter is necessary to meet marketing goals.
HiDM, conducted a webinar on Twitter Marketing. The webinar was conducted by Yash Dubey under the guidance of Er. Manmohan Singla-Director (Hisar Institute of Digital Marketing).
The webinar discussed the key element of Twitter Marketing i.e. Twitter and features techniques for writing memorable tweets and getting them noticed by a wider audience, Twitter homepage, essential Twitter tool, the mechanics of good tweets, retweets and replies, working the hashtags, What not to tweet and many more topics related to Twitter. The Twitter marketing strategy needs to create measurable goals that will keep the business plan on track. The host further said, “Instead of publishing Tweets and hoping for the best, set goals and objectives for Twitter.