One of the quickest ways to enter e-commerce and reach millions of people worldwide is to sell on Amazon. Amazon offers retailers a fantastic opportunity to expand their businesses, thanks to its large audience, robust tools, and reliable platform. However, effective seller onboarding is the first step toward success, which takes time.
This comprehensive guide covers setting up your Amazon seller account, selecting products, and making your first sale.
Step 1: Recognise the Selling Models on Amazon
Before enrolling, you must determine which selling plan best fits your company:
For merchants that list fewer than 40 products each month, the Individual Seller Account is ideal. There is a price per item, but there is no monthly subscription.
Professional Seller Account: Ideal for vendors offering over 40 items per month. offers access to sophisticated tools like bulk listing and analytics, but requires a monthly subscription.
Additionally, you have to decide between Fulfilled by Amazon (FBA), which allows Amazon to store, package, ship, and manage customer service for your products.
FBM (Fulfilled by Merchant): You handle product packaging, shipping, and storage on your own.
Advice: For ease of use, beginners frequently begin with FBA.
Step 2: Register as an Amazon Seller
To begin, get ready:
1. Personal or business information
2. Telephone Number
3. Details about the bank account used to receive 2
4. Verification using a credit card
5. Details of taxes (GST/PAN in India or comparable in other nations
6. Government identification for validation
Step 3: Create a Seller Profile in Step Three
On Amazon, your seller profile serves as your store. Add: Company name (shown to customers)
1. A logo for branding
2. About section outlining your principles and brand
3. Explicit shipping and return guidelines
A polished profile boosts sales and fosters trust.
Step 4: Select the Proper Good to Offer
Success is built on product research. Seek out:
1. High demand: Examine search volume and trends.
2. It is simpler to rank in search results when there is little to no competition.
3. Good profit margins are determined by subtracting shipping and Amazon costs.
Pro Tip: Problem-solving niche items tend to sell better than generic ones.
Step 5: Locate Your Items
For low-cost bulk purchases, you can source from manufacturers and wholesalers.
1. Dropshipping suppliers have lower profit margins, yet don’t require inventories.
2. Local markets: Handmade or unique goods
3. Adding your branding to a generic product is known as private labelling.
Always verify supplier dependability, product quality, and adherence to Amazon policies.
Step 6: Produce Product Listings That Are Optimised
A well-written product listing increases sales and visibility. Include: Title: Organically include the main keywords.
1. Excellent photos that display the goods from several perspectives.
2. Emphasise key attributes and advantages with bullet points.
3. Description: In-depth, convincing material.
4. Backend keywords: Enhance the discoverability of searches.
For instance, write “750 mL Stainless Steel Insulated Water Bottle.
Step 7: Determine Shipping and Price
Regarding cost:
1. Examine the costs of rivals.
2. Take shipping and Amazon fees into account.
3. Make use of special deals to draw in new clients.
4. Ship inventory to Amazon warehouses using FBA for shipment.
FBM: Guarantee prompt and dependable delivery.
Step 8: Introduce Your Goods
Use Amazon PPC advertisements to increase traffic and sales after your listing goes live. They will show up in the top search results.
1. Campaigns with discounts: Draw in first-time customers
2. Promote on social media by using Facebook, Instagram, and other platforms.
3. Reviews from customers: Ask for comments to get social evidence.
Step 9: Oversee Order Processing and Customer Support
Providing excellent customer service enhances your reputation:
Answer questions within a day
1. Quickly process FBM orders.
2. Respond quickly to returns and refunds.
3. Keep your ratings high (4.5 stars or higher).
Step 10: Monitor and Enhance Performance
Track sales trends with Amazon Seller Central statistics.
1. Rates of conversion
2. ROI on advertising
3. Status of inventory
4. Using insights, you can modify prices
5. Make listings better
6. Spend more on advertising for top sellers.
7. Eliminate underperforming items
Typical Errors to Avoid: Ignoring product research
1. Disregarding Amazon’s rules
2. Using low-quality photos
3. Inappropriate pricing approach
4. Ignoring reviews