Digital marketing is a vast field, and a digital marketing course for postgraduate can cover various techniques and strategies. Here are some of the most common digital marketing techniques that you can expect to learn in the HiDM’s digital marketing course:
Search Engine Optimization (SEO): SEO is the practice of optimizing your website to rank higher on search engine results pages (SERPs). You will learn about keyword research, on-page optimization, off-page optimization, and technical SEO.
Pay-Per-Click (PPC) Advertising: PPC advertising involves paying for ads that appear on search engine results pages or other websites. You will learn about creating effective PPC campaigns, targeting the right audience, and measuring campaign performance.
Social Media Marketing: Social media marketing involves using social media platforms to promote your brand or products/services. You will learn about creating and executing social media campaigns, building a social media following, and measuring social media metrics.
Email Marketing: Email marketing involves sending promotional messages or newsletters to your subscribers. You will learn about building an email list, creating effective email campaigns, and measuring email marketing metrics.
Content Marketing: Content marketing involves creating and distributing valuable content to attract and engage your target audience. You will learn about creating a content strategy, creating different types of content, and measuring content marketing metrics.
Affiliate Marketing: Affiliate marketing involves partnering with other businesses or individuals to promote your products or services. You will learn about creating and managing affiliate programs, recruiting affiliates, and measuring affiliate marketing metrics.
Mobile Marketing: Mobile marketing involves using mobile devices to reach and engage with your target audience. You will learn about creating mobile-friendly websites, mobile apps, and mobile advertising.
Video Marketing: Video marketing involves using videos to promote your brand or products/services. You will learn about creating compelling video campaigns, optimizing videos for search engines, and measuring video marketing metrics.
