Seminar On Top Content Marketing Strategy To Grow Any Business By Deepika

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Highlights

Content Marketing

Role Of Content Marketing Strategy Grow Business

Content Marketing Tools

Content Marketing Strategy

Introduction of Content Marketing

Content Marketing is the use and development of relevant and useful content to attract current and potential customers. This can be in the form of blogs, social media posts, newsletters, emails, videos, white papers, etc. When content marketing is done right, it conveys expertise and shows that an organization values its customers. Good and consistent content establishes and nurtures relationships. When your customers think of you as an organization that is genuinely interested in them, they are more likely to choose you over competitors. 

 

Types of Content Marketing

Blogging – WordPress, blog, SEO

Video – Youtube

Podcasting – Anchor. fm

Infographics – Pinterest

Email – Mailchimp

Visual content – Instagram

Ebook -Lead magnet 

Top Content Marketing Tools for 2023

Hubspot

HubSpot, it’s a company that provides a platform for marketing, sales, and customer service. HubSpot offers a variety of tools and services to help businesses attract, engage, and delight customers. 

Best used for Consolidating multiple content marketing tools in a centralized location.

Trello

Trello is a popular project management tool that uses boards, lists, and cards to help individuals and teams organize their work.

Best used for: Keeping track of tasks and project management.

 

Yoast

Yoast is one of the best content marketing tools for writing SEO-focused content. It is a WordPress plugin for SEO that can do pretty much all the work for you – optimize content for a keyword, preview and edit meta descriptions, suggest relevant internal links, or abstract away technical SEO tasks. There are colored indicators in red, yellow, and green that make it easy to figure out whether you have optimized your page correctly.

Content Marketing Strategy

Content marketing is a strategic approach that involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. This multifaceted strategy aims to build brand awareness, establish thought leadership, nurture customer relationships, and ultimately drive profitable customer action. 

Content Marketing Strategy to Step :

  • Content Marketing Goal - Setup with clear goal & true purpose
  • Research, Drill & understand your audience - what your create & for whom you create.
  • Utillize the power of blog.
  • Update your current Content.
  • Focus on Email lists.
  • Content Marketing Tactrics - Competition free Content, Researching competitors etc.

Role Of Content Marketing in Growing Business

  • Builds Brand Awareness
  • Attracts and Engages Target Audience
  • Drives Traffic to Website
  • Generates Leads
  • Educates and Informs

Case Study

Buzzstream

BuzzStream is a leading authority in the SEO space but intends to expand upon the existing recognition. And its USP is attending to an ever-increasing content volume as more and more companies join the content marketing bandwagon. Thus, thousands of marketers are in good company tapping BuzzStream’s expertise to build influencer relationships, drive traffic, improve awareness, and enhance search performance.  

Strategy
The marketing campaign plan was to position BuzzStream as a niche thought leader. Accordingly, the original research-based campaign focused on increasing search engine visibility to create a lasting relationship with the target audience.
 
Result
BuzzStream capitalized on the campaign’s success with 320 featured stories to achieve industry authority. The research-driven campaign generated nearly 66K shares, and the online content improved website conversions resulting in record-breaking new sign-ups.