Seminar On WEB VITALS IN SEO By Devansh Girdhar

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HIGHLIGHTS

Understanding Web Vitals

Importance Of Web Vitals

Tools to Measure Web Vitals

Improving Web Vitals

Introduction To Web Vitals

In general, the term "vitals" refers to essential or critical measurements or indicators that provide important information about the health or well-being of a person, system, or entity. "vitals" generally refers to key measurements or indicators that provide crucial information about the health, performance, or user experience of a person, system, or entity.
In the context of web development and performance, "vitals" specifically refers to Web Vitals, which are a set of standardized metrics introduced by Google to evaluate and improve the user experience of websites.

Importance Of Web Vitals

Web vitals matter because they directly impact user experience. Websites that perform well in terms of loading speed, interactivity, and visual stability are more likely to keep users engaged and satisfied. . Enhanced User Experience: Improved performance leads to faster loading, quicker interactivity, and smoother visual stability, resulting in a better user experience . SEO Advantage: Websites with better Web Vitals are likely to rank higher in search engine results, driving more organic traffic . Increased Conversions: Faster websites and improved user experience have been shown to increase conversion rates and revenue.

What are Core Web Vitals?

LCP

FID

CLS

LARGEST CONTENTFUL PAINT


LCP (Largest Contentful Paint) is a metric that measures how long it takes for the main content of a web page to load and become visible to users. In simple terms, it tells you how quickly the most important stuff on a website appears on the screen.

Imagine you’re visiting a website. The LCP is the time it takes for the largest and most significant element on that page, such as an image, video, or text block, to fully load and show up for you to see. It’s like the “aha” moment when the essential content becomes visible and ready to be consumed.

Whenever the LCP is delayed, users take note immediately and might portray your website as a slow website, in which case they might decide to search elsewhere.
The Largest Contentful Paint is also important for search engine optimization (SEO). Google considers the LCP as part of the Core Web Vitals and is a vital parameter that feeds the search algorithm. Since LCP is directly related to page load time, it will affect user experience, which means that Google will use this metric when calculating the website ranking.

 

CUMULATIVE LAYER SHIFT

CLS stands for Cumulative Layout Shift, which is a metric used to measure the visual stability of a web page. In simple terms, CLS measures how much the content on a page moves around as it loads.

When a webpage’s elements, such as images, text, or buttons, unexpectedly move or shift around during the loading process, it can result in a poor user experience. CLS is a metric that quantifies these layout shifts and provides a score to indicate how disruptive they are to users.

CLS causes an overall bad experience for your users and should be minimized as much as possible. Besides the obvious bad experience, there’s the matter of search engine optimization (SEO). Since Google and most other search engines have qualified CLS as a Core Web Vital metric that directly feeds into the algorithm that displays search results, this metric will basically have a say in how well you do in search

 

FIRST INPUT DELAY

FID stands for First Input Delay. It is a metric used to measure the responsiveness of a website or web application from a user’s perspective.

First Input Delay (FID) is the metric that calculates the time it takes for the browser to respond to the first client request. It’s measured in milliseconds.

To be more explicit, FID is the time between when the content is painted (FCP) and when the site is ready to execute and process the event handlers.

The higher the FID is, the more frustrating it is for the user.

 

TOOLS TO MEASURE WEB VITALS

GOOGLE PAGE SPEED

Google Page Speed Insights is a popular tool that assesses a website’s speed and performance for both desktop and mobile devices.
Helps you check all the web vitals.

 

GT METRIX

GTmetrix is a tool that analyzes the performance of websites. It provides insights into various aspects such as page speed, optimization, and overall user experience. Users can enter a website’s URL, and GTmetrix generates a report detailing load times, page sizes, and recommendations for improvements to enhance website performance.

OTHER IMPORTANT WEB VITALS

CONCLUSION

In conclusion, this presentation has provided a comprehensive overview of the critical facets of Web Vitals in the context of digital marketing.
From understanding the foundational importance of Web Vitals to exploring advanced strategies to check and improve core web vitals, as well as knowledge of core web vitals to enhance online visibility.
The glimpse Core Web Vitals and other important web vitals and how they help to improve online presence.
Moreover, the discussion on various tools to check web vitals.