What is Content Marketing?
Content marketing is a form of marketing that focuses on creating, publishing content for a target audience, and its distribution of online material that directly or indirectly promotes a brand. It attracts new clients by creating and sharing valuable free content. Content marketers deliver large amounts of content within a content marketing strategy. Before we step down into tools of content marketing, first we will talk about types.
Types of content marketing?
- E-mail:- Email is the old and cost-effective way of marketing. In an email, you can send newsletters and offer potential customers to motivate them to read your email.
- Video:- It is another most important type of content marketing. It helps to boost interactions among potential customers through social and digital channels.
- Blog:- It is a cost-effective way to promote business and boost organic traffic. A blog provides valuable information to potential clients.
So now we step down to content marketing tool list
Hubspot:- It is inbound marketing that provides content marketers to create useful content that generates sales and drive leads. It is used for B2B & B2C and for small medium and large enterprises.
Grammarly:- It is the best tool to clear out minor grammatical mistakes.
Slack:- It is a workplace communication tool. It is made up of channels where teams can work together and share ideas. Slack is the own software that is used for building bridges between different teams. It is helpful for content marketers to make a plan for content and social sharing.
Trello:- It is a project management tool that makes planning. It used boards to represent projects. In Trello, you organize and track all the files and projects in one place. It helps content marketers with growth experiments, sales, and roadmaps feature for product
SEMrush:- It is a digital marketing tool that is created for SEO/ SEM professionals. Content marketers provide engagement data to help them rank higher in search engines. It is helpful for freelancers, startups, and for large businesses.
DrumUp:- It is a content marketing tool that pulls content-based keywords on the platforms. It is also a social media management tool that schedules and shares content via platforms.
Buzzsumo:- It is a great tool for content marketers to identify content and keywords. It helps you to find a target keyword for the content.
Quora:- It is a good online community for content marketers to find what questions their target audience. It helps content marketers by improving lead generation and by getting more traffic
Twitter:- It is a great tool to see which topics are trending in your industry along with hashtags and target audience. Twitter is used to grow your audience and promote your account to gain new followers and boost engagement and visibility.
Feedly:- It is a good tool to stay up to date on the latest news in your industry and it easily collects content in less time to find and read your content in the feed. With the pro version, you can schedule and share your posts with Hootsuite. Feedly totally looks like Twitter. In Feedly, you can gather information for marketing and advertising, It is helpful for content marketers to keep materials up to date
Iconmastr:- It is a great tool for content marketers to use free icons without any restrictions.
Uberflip:- It is a unique content marketing tool that helps marketers to create optimized content. The tool also provides marketing automation to bridge the gap between content and demand generation
DivvyHQ:- DivvyHQ is the best tool for content marketers to manage calendars and workflow across several clients. It helps to move your idea into accountability beyond your content planning and writing.
Keywordtool.io:- It is a significant tool that allows users to enter your keyword and view top keywords and questions on Youtube, bing, and across the mobile store’s app.
Canva:- Canva is an online platform and it is best for designing. It allows you to create brochures, infographics, posters, flyers, and presentations for your business.
Moz:- It is an extension that generates SEO metrics into keywords and other page elements based on the websites. It helps to monitor your site ranking for any keyword
Airstory:- It is best for writing papers and collecting research and it exports your notes, ideas in one spot. It is the dominant platform for writers and it is an amazing tool for collaboration.
Google search console:- It is one of the best tools for content marketers. It is mainly used for keyword research and site growth. It helps content marketers to track keywords and performance. It is the best indicator for brand growth.
Asana:- It is a work management tool that allows teams to work together on projects, daily tasks. It provides an option to organize tasks and eliminates the need for collaboration and email for communication.
Ceros:- Ceros is an experiential content creation tool that helps marketers to create highly engaging content. The best part is in this that you don’t need any coding to get started.
SendinBlue:- It is the best marketing tool that helps businesses to optimize email campaigns. It helps you to increase the open rate of emails by using algorithms. It provides SMS messaging services that are user-friendly.
Mailchimp:- Mailchimp is the most important tool of content marketing. It manages email across all the devices with unique features like metrics and lists.
Scribus:- Scribus is a free publishing tool. In this, you can create brochures, flyers, and books.
Content is king, and it is an important component of any marketing strategy. Using content, can generate sales, attract more customers to the website. It is part of inbound marketing in which people find interesting information via search engines.