In today’s digital-first world, traditional career paths like engineering, medicine, or CA are no longer the only options. Digital marketing has emerged as one of the most dynamic and in-demand careers for students right after their 12th or graduation. With businesses shifting online rapidly, the demand for skilled digital marketers has grown exponentially.
Whether you’re a 12th pass student wondering what to do next or a graduate seeking a future-proof career, this blog will guide you step-by-step on how to start your career in digital marketing, and how an institute like HIDM (Hisar Institute of Digital Marketing) can help you build your future.
What is Digital Marketing?
Digital marketing is the promotion of products or services using digital channels like search engines, social media, emails, and websites. Unlike traditional marketing, digital marketing allows businesses to reach targeted audiences, measure performance in real-time, and achieve a better return on investment.
Key components of digital marketing include:
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Content Marketing
- Pay-Per-Click Advertising (PPC)
- Email Marketing
- Affiliate Marketing
- Google Ads
- Web Analytics
Why Choose Digital Marketing After 12th or Graduation?
Here are compelling reasons to consider digital marketing as your career path:
1. No Specific Degree Required
You don’t need an MBA or technical degree to learn digital marketing. With the right training from institutions like Hisar Institute of Digital Marketing, anyone from any stream—Arts, Commerce, or Science—can become a digital marketer.
2. High Demand, Growing Industry
According to LinkedIn and Naukri.com, digital marketing is among the top 5 in-demand skills globally. Every business today needs online visibility, hence the rise in digital marketing jobs.
3. Flexible Work Options
Work-from-home jobs, freelancing, and even international projects are possible in this field. You can also start your digital agency.
4. Cost-Effective Learning
Unlike traditional degrees, digital marketing certifications are more affordable and shorter in duration. Institutes like HiDM offer budget-friendly, industry-recognised certifications.
How to Start a Digital Marketing Career After 12th or Graduation
Step 1: Understand the Basics of Digital Marketing
Start by exploring the fundamentals—what digital marketing is, its types, and its importance in today’s business world. Free YouTube tutorials or blogs are a great way to begin.
Step 2: Join a Digital Marketing Course
Self-learning has its limits. A structured course with practical training helps you learn faster and better. Institutes like HiDM (Hisar Institute of Digital Marketing) offer:
- Classroom training
- Live projects
- Certification
- 100% placement assistance
HiDM Hisar is one of Haryana’s best digital marketing institutes and provides real-time learning from industry experts.
Step 3: Get Hands-on with Tools
Familiarise yourself with digital marketing tools such as:
- Google Analytics
- Google Ads
- SEMrush
- Canva
- Facebook Ads Manager
- Mailchimp
At HiDM, students get real-time exposure to these tools and work on live campaigns, making them job-ready.
Step 4: Start Your Own Blog or Instagram Page
Practice is key in digital marketing. Start a blog or a social media page to apply what you learn. It also acts as a portfolio when applying for jobs.
Step 5: Take Internships or Freelance Projects
Apply for internships through portals like Internshala, LinkedIn, or directly through HIDM’s placement cell. You can also work as a freelancer and build a client base.
Step 6: Build a Resume and LinkedIn Profile
Highlight your training, tools you’ve used, certifications, and any practical projects. A strong LinkedIn profile attracts recruiters and freelance clients.
Step 7: Apply for Jobs
Once you’ve completed your digital marketing training at HiDM, start applying for roles like:
- Digital Marketing Executive
- Social Media Manager
- SEO Executive
- Content Writer
- Google Ads Expert
Why Choose HIDM – Hisar Institute of Digital Marketing?
If you’re serious about starting a career in digital marketing, choosing the right training institute is crucial. Here’s why Hisar Institute of Digital Marketing is an ideal choice:
Experienced Trainers
With real-time industry experience, HiDM’s faculty ensures students learn with practical examples.
100% Practical Training
HiDM focuses on hands-on training with real websites, ads, and SEO audits.
Google & Meta Certification Preparation
HiDM prepares students for globally recognised certifications from Google, HubSpot, and Meta.
Affordable Fee Structure
Compared to metro cities, HiDM offers high-quality training at a much more affordable fee.
Placement Assistance
HiDM has tie-ups with various companies and provides 100% job assistance after course completion.
Free Demo Class
You can attend a free demo class at HiDM to get a feel of the training and decide for yourself.
Who Can Enroll at HIDM?
- Students after 12th (Arts, Commerce, or Science)
- Graduates from any stream
- Working professionals looking to switch careers
- Housewives or entrepreneurs who want to promote their business online
Starting a career in digital marketing after 12th or graduation is a smart move in 2025 and beyond. With the rise of e-commerce, social media, and online branding, digital marketing professionals are highly valued. What’s more exciting is—you can get started with minimal investment and no technical background.
If you’re located in Haryana or nearby, enroll in HIDM – Hisar Institute of Digital Marketing, one of the best-rated Digital Marketing institutes in the Hisar. From beginner to advanced modules, HiDM prepares you for a high-growth, rewarding career.