“Calcutta is beautiful wherever you place a camera,
You get a vision”.– Pradeep Sarkar
With so many attractions in Kolkata, the city of joy in West Bengal is the best location for tourists. There is a lot to offer in this beautiful place with all of its marvels. It is one of the most desirable travel destinations for people around the world. Architectural monuments from the British Raj, vast gardens, ancient colleges, universities, the national library, auditoriums, theatre halls, art galleries, markets, festivals, and Gangar ghats are all popular destinations. The city has many places of great pilgrimage, which also gave Kolkata the title of “Cultural capital of India”.
If we see the education in Kolkata, it is having some of the best institutes for every field of study. Colleges like the Indian Institute of Management, Adamas university, Ramakrishna Mission Residential College, Amity University, and the National Institute of Fashion Technology (NIFT) are famous. Besides these colleges in the city, Kolkata also has the best Digital Marketing institute to prepare digital marketers for business promotion and future job opportunities.
Nowadays, consumers spend a lot of time online, and brands take full advantage of this situation. Organizations and brands are required to have an online presence in order to interact with a wide audience of consumers and raise awareness of their goods or services by using various online platforms as communication tools.
Digital Marketing has instantly reached new heights and has shown massively positive results in brand building. However, as the demand for Digital marketing has grown, so the need for various Digital Marketing specialists to carry out day-to-day activities in the online world has also increased. As a result, students are opting for the Digital Marketing Course in Kolkata as a full-fledged career option, and to make the learning process easy and worthy, HiDM (Hisar Institute of Digital Marketing) is the best institute of learning Digital Marketing in Kolkata.
So, if you want to learn Digital Marketing Course in Kolkata, You must know what is Digital Marketing
What is Digital Marketing:
Digital Marketing is the promotion of brands through the internet and other kinds of Digital communication in order to engage with potential clients. This includes not only social media, email, and web-based advertising, but also text and multimedia messages as a marketing strategy.
Benefits of Digital Marketing:
Digital marketing has a number of advantages like-
Traditional marketing is limited by geography, costly, and time-consuming. On the other hand, Digital Marketing is less expensive and can build a presence globally. A single poster on any social media channel can reach to people from other countries too, which means that the reach you may obtain with Digital Marketing is great.
A planned and well-targeted digital marketing campaign can reach the ideal customers at a much lower cost than traditional marketing methods. The return on investment is higher in Digital marketing than in traditional marketing.
Increase Customer Loyalty with Frequent Conversations.
A satisfied consumer is more likely to make another purchase or refer your company to others, resulting in increased sales. In digital marketing, it is much easier to communicate with customers and customers can also give reviews or ratings to companies as per their experience.
Target the Correct Audience
Digital marketing tools allow you to target a specific audience group, by segmenting the audience. This helps businesses to target the right audience as per their product or service.
Measuring All Outcomes Accurately
It’s difficult to track the performance of traditional marketing activities. On the other hand, Digital Marketing doesn’t have such an issue. You can track everything in digital marketing, from when the ad is clicked to when the visitor leaves the website page.
Digital Marketing Course Structure:
If you wish to find out the concepts that should be covered in the Digital Marketing Course syllabus in Kolkata or anywhere in the world, then continue reading the blog.
To get a better idea of what you’ll learn on your digital marketing journey, check out the course content.
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Search Engine Marketing (SEM)
- Email Marketing
- Content Marketing
- Affiliate Marketing
- E-commerce Marketing
- Google Adwords
- Google Analytics
- Graphic Designing
Now, Let us talk about the Best Institute for learning Digital Marketing courses in Kolkata:
Hisar Institute of Digital Marketing (HiDM):
HiDM is a venture of Jugaadin Digital Services Pvt. Ltd. It is a young and premier institute in North India that bridges the gap between the growing need for digital training and the availability of skilled professionals. HiDM offers a career-oriented Digital Marketing Course that can boost an individual’s self-confidence and make him stand out from the crowd.
For Housewives and Post-Metric:
HiDM’s Seed Program is a specially designed program for Housewives, Students, and people who have left their studies in between.
HiDM gives the learner all the skills that are necessary for their future like Entrepreneurship, marketing skills, team building, and overall personality development.
The seed program at the HiDM might work as plan B for those people who have left their studies due to any reason. For them, this program will act as a crucial tool to become a Digipreneur.
To read more: Click Here.
HiDM’s Grow Programme is a specially designed program for Undergraduate and Graduate Students.
Grow Course is designed for college students because now career opportunities are limited. But, after completing the course, their chances of getting work to grow.
So, Digital Marketing in Kolkata provides various skills to Undergraduates and Graduate Students who want to make a career in the Digital field.
To read more: Click here.
HiDM’s Accelerator Program is specially designed for students who have completed their graduation and are searching for jobs but couldn’t find one. As a result, apply for higher studies.
Digital Marketing Course prepares students for MNCs. The course includes case studies, presentations, and seminars that are necessary for being a professional. Job aspiring students can pursue Digital Marketing in order to get a job with a handsome amount of salary package or students can also start their business through Digital Marketing.
To read more: Click here.
HiDM’s Booster Program is a specially designed program for those who are working in any field. The Digital skills that they will get after completing the course will make them stand out from the crowd as now they have an extra skill that can be used for the company’s growth.
This Advanced Digital Marketing Course in Kolkata helps professionals to work smoothly in an organization.
To read more: Click here.
Digital Marketing Course in Kolkata: Course Structure:
● Search Engine Marketing (SEM)
Search Engine Marketing is also known as paid search or pay-per-click (PPC). Search Engine Marketing is a digital marketing method that is used to improve the visibility of the website on the Search Engine Result Page (SERP).
With an increasing number of people using search engines to search and shop online, SMM has become a significant digital marketing strategy for increasing a company’s reach.
Any organization can increase its online presence by using Google Keyword Planning in SEM. They only need to understand the bidding strategy and target the right keywords to increase the visibility of their products and services.
Benefits of Search Engine Marketing:
- Reach out to your customers immediately.
- Raise your Brand’s visibility.
- Create various geo-targeted ads.
- Measure your Digital Performance.
- Only Pay-per-action.
● Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of increasing your website’s visibility on search engines such as Google, Bing, Yahoo, and others.
If you own a business or plan to establish one, this Digital Marketing Strategy will help you to boost your business visibility.
Benefits of Search Engine Optimization:
- SEO increases organic search.
- It provides high-quality website traffic.
- It provides 24/7 promotion.
- User experience is improved by SEO.
- It is a long-term marketing strategy.
● Social Media Marketing (SMM)
The use of various social media platforms like Facebook, Instagram, Twitter, and Linkedin to connect with the potential customers in order to promote the brand, improve sales, and drive traffic to the website is known as Social Media Marketing.
Benefits of Social Media Marketing:
- More inbound traffic is generated.
- Increases conversion rate.
- High customer satisfaction.
- Great marketplace insights.
● Email Marketing
The process of sending a business message, normally to a number of individuals, through email is known as email marketing. This is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services of your business.
It involves utilizing emails to send promotions, or request deals or vouchers. Technically, email marketing covers one-on-one communication like messages sent to answer a specific client query.
Benefits of Email Marketing:
- Easy to get started.
- Easy to measure.
- Instant impact.
- Boost sales
- Establish authority.
● Content Marketing
As you come to know what is blogging?
You will now understand how to use content marketing to promote your blog.
“Content Marketing is a commitment,
Not a campaign”.
Content marketing is a marketing strategy that is used to attract, engage and retain your audience by creating and sharing articles, podcasts, and other media. This marketing strategy promotes brand awareness and keeps your business when it’s time to buy what you sell.
Benefits of Content Marketing:
- More referral traffic.
- Higher domain authority.
- Higher visibility in search engines.
- Increased conversion potential.
- Clearly defined brand personality.
● Affiliate Marketing
Affiliate marketing is a popular way to increase sales and generate significant online revenue through third-party publishers. The third-party publishers are affiliates, and the commission fee encourages them to find ways to promote the company’s products and services.
Benefits of Affiliate Marketing:
- Low cost of startup.
- Low ongoing costs
- Low risk
- High ROI
- Targeted traffic
● Ecommerce Marketing
The term E-commerce (electronic media) refers to a business strategy that allows individuals and companies to buy and sell products over the internet.
Ecommerce is a type of marketing effort that companies do to promote online stores and generate sales. This method can be used to attract new customers as well as encourage existing customers to shop again.
Benefits of Ecommerce Marketing:
- Speed and flexibility
- Faster buying process
- Customer data insights
- Targeted Marketing
- Several payment modes
● Google Adwords
Adwords is another advertising system that Google developed to help businesses to reach online target markets through its search engine. A search Engine hosts a text or image ad that mainly appears on the page after the user searches selected keywords and phrases related to your business and its services and products.
Google counts the impressions on your ad and charges for each click. Google also counts clicks, which is simply in the form of a number that indicates how many times your ad was displayed when visitors searched for certain terms.
Benefits of Google Adwords:
- Earn more conversions
- Build brand awareness
- Google’s massive reach
- Tackle your competition better
- Measure your performance consistently.
● Google Analytics
Google Analytics is a web analytics service that provides various statistics and basic analytics tools for search engine optimization. Google Analytics is used to monitor website performance and gather information about visitors.
Google Analytics helps organizations determine top sources of user traffic, determine the success of their marketing efforts and campaigns and other information such as demographics.
Benefits of Google Analytics:
- Track online traffic
- Understand user behavior
- Use it for segmentation
- View Real-Time users
- Set your goals
● Graphic Designing
Graphic designing is mainly known as communication design and graphic designers are essentially visual communicators.
Graphic designing is the best way through which various companies connect with consumers. Designs are used to promote and sell a company’s products. It is also a form of expression and art.
Benefits of Graphic Designing:
- Attract and keep customers interested
- Strengthens your brand
- High-quality visuals increase the viewer’s interaction
- Save time and money in the long run
- Makes you stand out from the competition
Let us now discuss Why HiDM is the best institute for learning Digital Marketing?
➢There are various unique features of HiDM like:
- Anyone can join Housewives, graduates, students, and professionals.
- Training by Digital Marketing Expert, Er. ManmohanSingla (8+ years exp. of digital marketing).
- Free demo class.
- 4 months advanced Digital Marketing Course.
- 2 months guaranteed internship in a Pvt. Ltd.firm.
- 100% job assistance.
- Certified training.
- Basic graphic designing skills.
- Video editing skills.
“Tommorrow when everything will become online,
Then the need for Digital marketing Professionals will increase in the market-Er ManmohanSingla (Director, Founder HiDM)
Different career options in Digital Marketing:
- Web Content Manager
- Online Reputation Manager
- Online Entrepreneur
- Online leads Manager
- Digital Account Manager
- Web Analytics Executive
- Marketplace Manager
- Ecommerce Specialist
- Online Advertisement
Faqs for Digital Marketing:
- What qualification is required to join Digital Marketing Course?
= No, the Digital Marketing course does not require any specific qualifications.
- Is there any kind of certification for this course?
= Digital Marketing Course, like all other courses, comes with certification. Candidates who successfully finish the Digital Marketing Course can achieve their Digital Marketing Certification.
- Is there a job guarantee?
= Yes, we offer complete job assistance.
- Will I get practical experience?
= Yes, We give live projects to students for practice and to refine their skills.
- Who will teach us Digital Marketing Course?
= There will be a well-experienced trainer, Er. ManmohanSingla, to train you, who is very experienced and has taken a lot of grief on each student.
So, if you are an aspirant for Digital Marketing Course in Kolkata, then do visit HiDM for the best Digital Marketing Course.
As we all know within a small stretch of a lifetime online marketing will bring all your dreams to come reality. Online marketing is a place where anyone with little effort can make their career. There is one thing that is required is patience to achieve your goals.
Hope you find the article informative, and if you have any queries related to this article, please feel free to ask in the comment section.