“ Do you want to upgrade your job skill or are you jobless after MBA?”
Let’s take deep dive into the information of Digital Marketing after MBA-
MBA is one of the most popular post-graduate courses in India and abroad. The full form of MBA is Master of Business Administration. For most managerial level jobs across domains and sectors, an MBA degree is a necessity which is why, nowadays a large number of BTech, BBA, BCom, BA, BSc, BCA graduates opt for an MBA in post-graduation.
Well!MBA is a course in demand as every graduate person thinks to pursue it because of which there is a shortage of financially secure jobs for postgraduates. However, competition has made it difficult to find high-paying jobs after MBA.
So, what’s the solution for getting a job in Highest paying industries in India after MBA?
In essence, one skill isn’t enough to get a job in the highest-paying industries in India. You need to build a multi-tasking skill set, or as we can say, a trending skillset after an MBA.
One of the trending skill-set we will discuss in this blog is “Digital Marketing”.
The reason behind the growth of digital marketing after MBA?
As the world is moving towards the digital platform because users of the internet are increasing. Moreover, by learning digital marketing you can work for global companies. Furthermore, every company wishes to increase its social media presence and for that, they need to consult a digital marketer.
So why not learn Digital marketing after MBA?
Let’s do a thorough examination of the topic.
What is Digital Marketing?
Digital marketing is a modern way of marketing a product or service using online platforms. however, it makes it easier to reach the target audience and filter the unwanted audience. We can promote our products on different platforms like Social media platforms, SERP[search engine result page], websites, etc.
What Digital Marketing includes in its course structure?
Following is the basic course structure of Digital Marketing-
SEO [Search engine optimization]
The core of a short-term course like digital marketing is search engine optimization or SEO. Therefore, SEO is the foundation of digital marketing. The purpose of SEO is to increase a site’s visibility so that potential customers become aware of it. The goal of a digital marketing course is to teach students, how to rank a website globally on the first page of the search engine result page?
You will learn certain techniques which help you rank a website through a digital marketing course. Among the techniques are keyword planning, backlinking, building domain authority and page authority for your website, etc.
This is a critical skill to be learned after an MBA since it covers the entire field of digital marketing.
- Seo specialist
- Work as a freelancer
- SEO Manager
- Marketing analyst
SEM (search engine marketing)
Search engine marketing is a cost-effective way to market a business, as in this advertisers only need to pay for impressions which are resulted by visitors. This helps us to improve the organic ranking of a website.
The objective of this course is to teach how to use Google AdWords, Google Search Console, and Google AdSense to run ads on a website and to expand the reach of a business.
However, After MBA learning digital marketing provides the following career benefits in SEM-
- Campaign planner
- Adwords specialist
- Online advertisement specialist
- Leads manager
- Online reputation manager
SMM [Social media marketing]
There are various social media platforms like., Twitter, Facebook, Instagram, WhatsApp, etc.
SMM will benefit in ranking a website because most of the people are on social media and use it daily, this will help us to generate organic traffic, upgrade brand visibility. Moreover, we will learn how to target the right audience?
In other words, we can say that it doesn’t help us directly to grow on SERP, but provides required traffic to our website.
What we can learn?
In this course after MBA, you will learn how to improve brand visibility? How to generate organic traffic using social media accounts?
Career option after SMM-
- Social media manager
- Social media marketer
- Marketing media consultant
- Community management
This type of digital marketing generally focuses on capturing the audience on their smartphones because, in today’s era, there are a billion users of smartphones, we can target our right audience by doing SMS, e-mail, and making mobile-friendly websites.
Mobile marketing assists us to reach more audiences in less time. For doing effective mobile marketing, we need to learn certain techniques like, how to make mobile-friendly websites?
Content marketing includes the creation of videos, blogs, and social media posts and sharing it online with your audience because it indicates the brand and also stimulates interest in its product.
How do content creation and content marketing help to rank a website?
If you know what users’ query regarding that specific product is, then you should create content around the subject. This will generate traffic, create clarity about your product among users, and promote product awareness. Further, content creation and marketing are not limited to products alone. There are a variety of topics on which blogs are written on the Internet, which also requires marketing. It is one of the growing industries these days so I will recommend you learn this skill after your MBA as it will assist you with high-paying corporate jobs.
If I ask you a basic question, do you own an email account? I bet you will answer yes because without e-mail your phone will not work or you may not be able to access any of your accounts such as YouTube, play store, etc.
You might also notice that you receive offer details through various e-commerce websites such as Amazon, Flipkart, and Zomato. Doing such e-mails and updating your customers about daily changes or offers is a type of e-mail marketing technique which is followed by them. Furthermore, it is not only followed by e-commerce websites, websites you might visit to gather some information and you leave your e-mail in their form, they will also update you about your new blogs. Similarly, some other applications such as YouTube also use this technique.
By learning this technique after MBA you can target the potential customer for a company. Moreover, you can build brand awareness or promote your content using e-mail marketing.
In blogging, we publish information about a query generated by a user on our website to engage more users.
Traditionally, people used this as a storytelling and diary-style entry blog, but now most websites use blogging to increase brand visibility. Businesses provide relevant content on their websites which they rank by using techniques. you can become a full-time Blogger as it is one of the most demanding skills globally.
After MBA, in this course, you will learn how to create a blog on any niche? How to structure a blog in user effective manner? How to rank a blog on SERP?
- Professional blogger
- Content manager
- Freelancer blogger
Although affiliate marketing is commonly referred to as a “channel,” it is a system that allows brands to collaborate with individuals or firms (referred to as “affiliates,” “partners,” and “publishers”), track and measure their performance, and do so efficiently, scalable, and cost-effectively. It is possible to become a product specialist after completing this course. Moreover, you can handle online sales for other brands after completing this course.
Let’s talk about the top 10 skill sets that you need to develop as a digital marketer.
- Soft skills
- Strong analytical skills
- Good Communication skills
- Project and time management skills
- Technical skills
- Teamwork skills
- Good at research work
- Up to date with current market trends
- Good at planning work.
How you can learn these skills in a digital marketing course after MBA?
Well! If you’re an MBA postgraduate from reputed colleges like ‘IIM’ and ‘Narsee munjee Mumbai’ still you need to build these skills as they might guarantee you a well-respected degree but they might not guarantee you high paying industry jobs, so to enhance the skill set you need to learn digital marketing-
- Up to date current market trends
Digital marketers need to research current market trends so that they can build content using those trends to rank on search engine results pages. Updated market trends, however, can help you offer better solutions to your customers or website users. Since digital marketing is a dynamic field, learning new techniques and tricks at every stage is essential for building a more stable career in digital marketing.
- Good communication skills and soft skills
If you’re planning a career in digital marketing after MBA, you have to be good in communication skills, because as an MBA postgraduate you might want to work in the corporate sector and may handle lots of projects and clients for that you need good communication skills. However, to build a career in digital marketing after MBA, you have to work with 100+ clients which is possible by good communication skills as it helps to build trustworthy relations with clients.
- Technical skills
You might be from a non-engineering background due to which you do not excel in technical skills. But you can excel your skills after MBA by learning digital marketing. Technical skills have nothing to do with a coding background, you have to learn some basic techniques which will assist you in building responsive websites for your clients. Such as what is a domain? what is web hosting? How to use CMS and wordpress to build a website?
- Teamwork skills
In the corporate sector teamwork skills matter the most to a company. After MBA you might not be confident about teamwork skills.
After, learning digital marketing you will get various opportunities to work on marketing projects with professionals which will give a boost to your teamwork skills.
- Good at Research work
Before implementing your strategy in work, we require adequate research work. However, digital marketing is based on research work. If you’re not good at research work you are unable to build a strong career in digital marketing after MBA.
- Project and Time management skills
As an MBA graduate, you already know that managing projects and completing them on time are vital to the corporate world. Punctuality is crucial for getting a high-paying job and succeeding at your job.
- Strong Analytical skills
In order to be a successful MBA graduate, you should be able to analyze market demands and needs. You can use your MBA to develop a career in digital marketing.
This will allow you to analyze the market for your client’s needs. Throughout the course, you will learn various tools that will help you create successful social media campaigns, Google ads, and Google Console, which will provide you with a complete market analysis.
Here’s a course structure and basic information about an institute.
HIDM is a venture of Jugaadin Digital Services Pvt. Ltd. HIDM is a young and premier institute of north India that aims to bridge the gap between the industry’s increasing digital training needs and the availability of trained talent. HIDM chooses to offer a career-oriented education that helps in enhancing the confidence of an individual and makes him stand out of crowd.
Er. Manmohan singla(B.tech, M.tech in CSE, MBA) is a Digital marketing professional with 8+years of working experience in core digital marketing specialties: search engine optimization(SEO), Social media optimization (SMO), and business development. He is proficient in developing, executing, and managing strategic and ROI-driven digital advertising campaigns for his clients.
- 30+ Deeply Discussed Modules
- Certification from Google, Hubspot, Microsoft
- Extensive course content
- Affordable fees
- Hosting of seminars
- 15+ tools
- Job assistance
- Training by Digital marketing professional
- Live projects and practical training under private limited for 2 months.
- Internship opportunities
Brief About Various Fields of MBA
|MBA Post-Graduation in following fields-||How digital marketing will help them to enhance skills||What efforts can HIDM put to assist you in your respective fields|
|MBA in Finance||It will help you to generate a salary apart from your job. Moreover, you can work as a freelancer.||HIDM will professionally assist you and provide you with better ideas for more earnings.|
|MBA in Marketing and sales||Digital marketing is a must for such postgraduates as it adds value to your degree. you can learn how to analyze the market and promote products.||HIDM will help you to learn lead generation techniques. Furthermore, they will enhance your analytical skill by using some simple tools.|
|MBA in human resource||Well! It will help you to learn how to manage customers in a better way.||HIDM can provide you with skills that are required to get a job in a reputed company.|
|MBA in IT systems||It will be easy for you to grab this course faster than others and this will help you to earn a part-time income.||HIDM can furnish you with an Advance digital marketing course.|
|MBA in operation management||This course has no limitations, you can learn this course and earn a side income by just working 2-3 hours.||HIDM will professionally assist you.|
|MBA in enterprenuership||You can learn this course to become independent in terms of the promotion of your product.||HIDM will support you to become independent and also help you to improve the visibility of your business.|
|MBA in transport and logistics||By learning digital marketing you can reach a global level by developing your website and be able to work better than before.||HIDM will support you to build more Better strategies to grow your business or job skills.|
|MBA in International management||Learning such a course you might be planning to go abroad or work in MNC, where you can work as a digital marketer for international clients.||HIDM will assist you in dealing with international clients. Moreover, they professionally teach you so that you can work on an international level.|
Digital Marketing course structure for MBA graduate
- Website Creation
- App Optimization
- Campaign Planning
- Content Marketing
- Video Marketing
- Social Media Marketing
- Email Marketing
- Web Analytics
- Integrated Marketing (Full Funnel Marketing)
- Managerial Skills
- Soft Skills
The above article is the complete guide for MBA post-graduate students.
Thanks! For reading this blog. Hope you find it useful and informative.