Digital marketing means doing advertising through digital channels like search engines, websites, social media, email, and mobile apps by and promotion using a variety of strategies across paid, earned, and owned digital channels, including SEO, SEM, pay-per-click (PPC) advertising, social, email, text, and more.
Digital Marketing is the need of the hour. Every individual is not capable of doing digital marketing as it takes a lot of time and needs a strategy to get ranked on Google, thus it’s a skill that a professional digital marketer has. Usually, people think that posting and sharing posters on social media is digital marketing but no, it is just a small part of it. That’s why learning digital marketing is necessary if anyone wants to get deep dive into the ocean of the digital world.
To learn digital marketing, a learner must go through the available digital marketing course.
Doing a Digital marketing course provide you with many benefits like:
- Higher rate of return
- Target potential customers
- Cost effective
- Easy analytics
- Grow new venture
- Earn from home
- Better employment
- Higher reach in less time
- Increase brand loyalty
- Real-Time customer service
Before starting with the learning digital marketing course, the candidate must know the modules under the Digital Marketing course.
- Basics of Digital Marketing
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- Affiliate Marketing
- Content Marketing
- Mobile Marketing
- Ecommerce Marketing
- Online Display Advertisement
- Google Adwords
- Google Adsense
- Google Analytics
- Graphic Designing
- Website Designing
Now, read in more detail about each module of the Digital Marketing Course
Basic of Digital Marketing
You will get to introduce digital marketing in the very beginning in this subject. Modules or courses are designed to prepare students with the basics of digital marketing, considering different backgrounds.
These are the essential topic to cover in Basics of Digital Marketing.
- What is Digital Marketing?
- Benefits of Digital marketing
- Career opportunities in digital marketing
- Comparison between Traditional and Digital Marketing
- Digital marketing platforms
- Digital Marketing strategy for websites
- Latest Digital marketing trends
- Statistics of Digital Marketing
Search engine optimization is a process of improving the site visibility when people search for a service or product related to a particular business on search engines. The good visibility of a page on search engine, the more visibility and attention that page grabs.
Every website required SEO efforts because it benefits both the search experience of user and page ranking. This includes Meta title, Meta description, relevant keywords, headlines and schema markup which specify the page or post content meaning.
These are are the essential topic to cover in SEO:
- What is Search Engine?
- Introduction to SERP(Search Engine Result Page)
- Types of SEO
- How Search Engines Work?
- Advance SEO Techniques
- What are keywords?
- Types of Keywords
- Keyword Research Process
SEM stands for Search Engine marketing. It includes all the paid techniques, strategies and tools that help in optimizing the visibility of a web page or a website on a search engine like Google. Yahoo, Bing or other sites. Search engine marketing is also known as paid search or pay per click (PPC).
With the increase in the number of customers exploring and purchasing goods and services online, SEM has become an important internet marketing strategy for growing a company’s Reach.
Social Media Marketing
Social media marketing refers to the use of social networks and social media to promote goods and services. SMM provides companies with a way to attract new customers and engage the existing ones. This is one of the most popular ways for promoting a business on digital platform. Maximum of the social media platforms are built with data analytics tools Which make it easy for the market to see the success, engagement of ad campaigns and, enabling companies to track the progress.
The following are the essential topic to cover in SMM:
- Social Networking Sites
- Social Review Sites
- Image Sharing Sites
- Video hosting sites
- Community blogs
- Discussion sites
- Sharing economy networks
Content marketing means the distribution of relevant content on (social media posts, emails, videos, etc) to the existing and new audience. It is a long-term strategy that concentrates on creating a relationship with targeted users by providing them with useful content. This process creates brand awareness and makes your firm on the top of SERP (search engine result page). Any Marketing is nil without high-quality content.
The following are the essential topic to cover in content marketing:
- Effective Techniques in Content Marketing
- Types of Content Marketing
- Ways to Monetize the Blog
- Online Reputation Management
- Do’s and Don’ts of blogging
- Blog Commenting
- Tips and tricks for writing interesting articles
Blogging refers to writing, photography, videography and other media that’s self-published digitally. Blogging is an effective chance for individuals who have writing skills. It becomes an opportunity for individual by which they can earn. The authenticity marks of blogging include regular updates, easy understanding language and an effective chance for reader to draw and start communication.
These are the essential topic to cover in Blogging:
Email marketing is a process in which an email is use to advertise goods and services, as well as increase customer loyalty. Email marketing is a kind of marketing in which electronic mail use to aware the customer related to the product and service. The term mainly refers to sending email with the purpose of boosting a merchant’s relationship with new or existing customers, encouraging consumer loyalty and repeats business; obtain new customers or convincing existing customers to buying something immediately, and sharing third-party ads.
These are the essential topic to cover in Email marketing:
- How Email Marketing Works
- Challenges in E Mail Marketing
- Bulk Emailing
- Tools for Bulk Emailing
- Opt-in Email
- A/B Testing
Affiliate marketing is a popular digital marketing strategy or a promotion model which help a marketer to increase sales through third party. In simple words, it is a promotion model in which firm compensates to other party to generate traffic and advertise the company’s goods and service.
These are the essential topic to cover in Affiliate Marketing:
- History of Affiliate Marketing
- 3 A’s Of Affiliate Marketing
- How to earn through Affiliate Marketing
- Affiliate Marketing Scenarios in India
- How to be Super Affiliate
Online Display Advertising
Online display advertising is a sort of keyword advertising that creates a brand message visually with the help of logos, text, videos, photographs, or other graphics. Online advertising show the user info graphics to maximize the ads’ effectiveness and overall campaign success.
Online Display ads can help you to show your goods and services when people use portal like Facebook, watching YouTube videos, checking Gmail, or using mobile devices and apps.
These are the essential topic to cover in Online Display Advertising
- Rich Media Ads
- Pop Up & Pop Under
- Contextual Advertising
- What is a Payment System
- Measuring ROI (Return On Investment)
Mobile Marketing is the process that focuses on reaching an appropriate audience on their tablets, smartphone or any other related device through SMS, MMS, website, email or mobile application. It is an art to market a business through mobile device.
Maximum of the audience have started moving their focus on mobile, due to this marketers are also creating a real engagement on mobile marketing.
These are the essential topic to cover in Mobile Marketing:
- Understanding Mobile Devices
- What is Mobile Marketing
- Mobile Advertising
- Targeting Ads on App
- Targeting Ads via Location
- Bulk SMS Marketing
E-commerce is an action of purchasing and selling of goods and services through web. It is also known as electronic business or web trade. E-commerce marketer can utilize search engines, social media, digital content, and email campaigns to attract customers to enhance the online purchase.
These are the essential topic to cover in E-Commerce:
- Different between E-Commerce Software & Shopping Cart Software.
- Payment Gateway
- Merchant Account
- Creating Funnel
- AIDA Model
- E Commerce Plugin
- Drop-Shipping Model
- Subscription Box Model
Google Adwords is an online advertising platform that allows the advertiser to display their ads on SERP (search engine result page) based on the query which is targeted. Businesses pay for the advertisement to get ranked at the top the SERP. Hence, the platforms work on PPC ( pay-per-click). So, you have to pay only when the user clicks on your advertisement. This tool work like an auction where people make bid for clicks. But it is not just that the highest bid wins.
These following are the essential topic to cover in Advance Google Adwords:
- Step 1: Go to the Google Ads Website
- Step 2: Choose a Campaign Type and Name
- Step 3: Select Ad Display Location
- Step 4: Set Your Daily Budget
- Step 5: Add Keywords
- Step 6: Create an Ad
- Step 7: Set Up Conversion Tracking
Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.
Google Analytics is used to track website performance and collect visitor insights.
It is a tool that is used to track website success and collect visitor insights. It helps the firm to get the top source of user leads, track goal completions (like purchases, adding products to cart), discover patterns, trends, and so on.
These are the essential topic to cover in Google analytics:
- How Google Analytics Work?
- How to setup Google Analytics Account?
- How to scrutinize Google Analytics?
- Google Analytics Account Structure
- URL Builder
- PPC (Pay per Click) Analysis
- Dimensions and Metrics
- Filters and Segments
- Goals and Conversion
- How to link Google Analytics with Google Adwords.
- Setup funnel
- Retargeting Ads Analysis
- What are Cookies?
- Cookie Tracking
The Google AdSense is an advertising platform that allows website operators to show their websites by running contextually relevant Google ads, generating paid based on clicks or impressions.
Webmasters can locate the Adsense ads wherever they want on their website by updating the HTML tags.
The essential point to cover in Google Adsense:
Website designing is a process of building a website that focuses on different factors like layout, user interface and other visual imagery in arrangement to make the website easy to use. Website designing makes use of different programs and tools in order to get the dreamt look, like Dreamweaver, Photoshop, and so on. In order to create best design, Web designers should think about their audience, the aim of the website and the visual show of the design.
These are the following points to cover in Website Designing:
- Some Popular Website Designs
- Different types of websites
- Website Ideas for Creating Your Own Site
- Some Websites Best For Earning
- Adding a menu, widgets to the website
- Changing the Default Settings
- Creating categories, pages, and posts
- Installing and customizing themes
- SEO specific plugins
- Understanding the Dashboard
- WordPress Installation on Server
Graphic designing is art where professionals make graphic content to communicate message. By applying visual effects and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.
There is a point to cover in Graphic design
- Types of Graphic Designing
- Elements of design
- Color scheme
- Information Hierarchy
- Industry standard design app: canva
The above mentioned are the all digital marketing topics that are covered in the digital marketing course syllabus.
In order to increase yourself digitally in the modern world, please apply to HiDM‘s Advanced Digital Marketing Course in Hisar.
If any questions, queries, or syllabus reviews? Do let us know in the comment section below