Hisar, often called the City of Steel in Haryana, has long been recognized for its industrial growth and educational institutions. Over the past few years, however, the city has also witnessed a remarkable shift in how local businesses approach marketing. The digital revolution has entered every lane of Hisar, from small shops to large manufacturing units. And leading this transformation are the graduates of HiDM (Hisar Institute of Digital Marketing), mentored by the visionary Er. Manmohan Singla.
But why are Hisar’s local businesses choosing HiDM graduates over others for their marketing needs? The answer lies in the unique blend of practical training, mentorship, and local market understanding that HiDM provides.
1. Industry-Oriented and Practical Training
Traditional education often focuses heavily on theory, leaving a gap in real-world application. HiDM bridges this gap by ensuring its students learn through practical, hands-on training. Instead of just memorising digital concepts, students work on live projects, practice with real tools, and build campaigns that mimic professional assignments.
Local businesses benefit immensely from this because when they hire a HiDM graduate, they don’t have to spend months training them. These professionals already know how to run ad campaigns, analyse data, handle SEO, and design social media strategies that work.
2. Expert Mentorship by Er. Manmohan Singla
At the core of HiDM’s success is Er. Manmohan Singla, a digital marketing coach and trainer who blends technical expertise with deep marketing knowledge. With his background in engineering, management, and digital certification, he understands both the technical and creative sides of marketing.
Students often mention how his teaching style makes complicated subjects simple and effective. For Hisar’s businesses, this translates to employees who not only know the tools but also understand how to think strategically. The mentorship of Er. Manmohan Singla ensures that HiDM graduates enter the job market with confidence, creativity, and problem-solving abilities.
3. Live Projects, Internships, and Job Readiness
Another reason local businesses prefer HiDM graduates is their readiness to contribute from day one. HiDM ensures every student works on live projects, giving them real-world exposure even before graduation. These projects often simulate challenges that businesses face—be it running a local Facebook ad, optimising a website for search engines, or launching a YouTube channel.
On top of this, HiDM offers internships and structured job assistance. That means businesses in Hisar don’t just get employees with knowledge—they get professionals with proven experience and a portfolio of results.
4. Meeting the Digital Needs of Hisar’s Businesses
Hisar’s economy is diverse. From steel manufacturers and automobile dealerships to small retailers, coaching institutes, and startups, every sector now needs a digital presence. Social media campaigns, Google ads, influencer collaborations, and SEO are no longer luxuries—they’re necessities.
HiDM graduates are trained in exactly these areas. Their knowledge of local consumer behavior, combined with their ability to design cost-effective campaigns, makes them ideal for Hisar’s growing businesses. Unlike outsiders who may not understand the city’s unique culture and buying patterns, HiDM-trained marketers connect well with local audiences.
5. Filling the Talent Gap in Tier-2 Cities
In smaller cities like Hisar, businesses often struggle to find skilled digital marketers. Outsourcing to metro cities or agencies can be expensive and impersonal. HiDM fills this talent gap by producing job-ready professionals right in Hisar.
These graduates are not just technically sound; they are also familiar with the challenges of local markets. Whether it’s attracting footfall to a retail shop or helping a startup gain its first 1,000 online customers, HiDM graduates know how to deliver results efficiently.
6. Accessibility to All Backgrounds
One of the strongest features of HiDM is its open-door policy. The institute does not restrict its training to marketing graduates or professionals alone. Anyone—students, homemakers, entrepreneurs, or working professionals—can enrol and learn digital marketing.
This inclusivity means Hisar’s businesses get access to a wide pool of talent. From creative writers and analytical thinkers to tech-savvy problem solvers, HiDM graduates bring diverse strengths to the table.
7. Certifications That Build Trust
Along with training, HiDM ensures students earn valuable certifications from top digital platforms. These certifications are proof of competence and dedication. For businesses, hiring a certified HiDM graduate means partnering with someone who has both academic backing and professional recognition.
This adds an extra layer of trust, especially for small businesses that may be investing in digital marketing for the first time.
8. Testimonials Speak Volumes
Many students trained under Er. Manmohan Singla credit HiDM for helping them discover hidden talents—whether in content writing, social media strategy, or campaign management. Their success stories translate into confidence for employers, who know they’re hiring graduates tested in real situations.
Local business owners often highlight that HiDM graduates are not just “employees” but partners who genuinely contribute to growth. Their adaptability, combined with a practical approach, makes them stand out from the rest.
The Bottom Line
The digital wave is no longer restricted to metros. Cities like Hisar are embracing it wholeheartedly, and leading this revolution are the graduates of HiDM. Backed by practical training, certifications, and the visionary mentorship of Er. Manmohan Singla, these professionals are shaping how local businesses grow and compete.
From small shops looking to boost their social media presence to large industrial firms aiming for global outreach, HiDM graduates have become the go-to choice for marketing solutions. They bring with them not only the latest skills but also an understanding of the local market—a powerful combination that makes them indispensable for Hisar’s economy.
In the coming years, as more businesses in Hisar and beyond move online, the role of HiDM graduates will only become more significant. And with Er. Manmohan Singla continuing to mentor and guide new batches, the future of digital marketing talent in Hisar looks brighter than ever.