No, it is not necessary to have a marketing background to learn digital marketing course for students. While having a background in marketing or related fields can be helpful, but many digital marketing courses are designed to be accessible to individuals with little to no prior marketing experience.
Digital marketing involves a variety of skills and disciplines, such as social media marketing, search engine optimization (SEO), content marketing, email marketing, and data analytics. Many of these skills can be learned through hands-on practice and experience, and our course is designed in such a way that students learn and develop these skills easily.
Also, HiDM involves a basic understanding of marketing concepts and principles in teaching for everyone, as it can help in understanding the broader context and strategy behind digital marketing.
