No, it is not necessary to have a marketing background to learn digital marketing. While having a background in marketing or related fields can be helpful,but many digital marketing courses are designed to be accessible to individuals with little to no prior marketing experience.
Digital marketing involves a variety of skills and disciplines, such as social media marketing, search engine optimization (SEO), content marketing, email marketing, and data analytics. Many of these skills can be learned through hands-on practice and experience, and there are many resources available online for individuals to learn and develop these skills.
In fact, HiDM digital marketing course for school students is specifically designed for individuals with no prior marketing experience, and covers the basics of marketing concepts and terminology to help students understand the context and strategy behind digital marketing techniques.
Also, HiDM involves the basic understanding of marketing concepts and principles in teaching for everyone, as it can help in understanding the broader context and strategy behind the digital marketing.