The digital revolution has redefined how businesses connect with their audiences. With almost every industry shifting to online platforms, the demand for skilled digital marketers has skyrocketed. Recognizing this shift, students and professionals are turning to specialised training programs to gain relevant digital marketing skills.
One institute leading this transformation in Haryana is the Hisar Institute of Digital Marketing (HiDM). Founded and led by Er. Manmohan Singla, a seasoned digital marketing expert and academic, HiDM has empowered hundreds of learners to launch successful careers in the digital space.
In this article, we’ll explore the top 5 career paths you can pursue after completing a digital marketing course from HiDM—and how the mentorship of Er. Manmohan Singla makes a lasting impact.
1. SEO Specialist (Search Engine Optimization Expert)
Role Overview:
As an SEO Specialist, your main goal is to help websites rank higher on search engines like Google. This involves optimising web content, improving page speed, conducting keyword research, and building backlinks to increase a site’s visibility.
Why It’s a Top Choice:
SEO is the backbone of online visibility. Businesses of all sizes—from local startups to multinational companies—rely on organic search to bring in traffic. SEO skills are in high demand and offer stable, long-term career opportunities.
HiDM Advantage:
At HiDM, students dive deep into all aspects of SEO. They receive hands-on experience with real websites and tools like Google Search Console, SEMrush, and Yoast. Under the guidance of Er. Manmohan Singla, learners are taught not just the mechanics of SEO, but also the strategy behind user intent and content relevance.
2. Social Media Marketing Manager
Role Overview:
This role involves managing a brand’s presence across social media platforms like Facebook, Instagram, LinkedIn, and Twitter. You’ll be responsible for creating content, scheduling posts, running paid ad campaigns, and engaging with followers.
Why It’s a Top Choice:
Social media is where brands speak directly to their audiences. A well-managed presence can build trust, drive engagement, and lead to conversions. The role is highly creative and fast-paced—perfect for individuals who love storytelling and strategy.
HiDM Advantage:
HiDM’s social media marketing module is comprehensive, covering both organic and paid strategies. Students learn to design and run actual campaigns. They also get guidance on content creation, analytics, and platform-specific strategies. Er. Manmohan Singla’s mentorship ensures students are up to date with the latest trends and tools.
3. Google Ads / PPC Specialist
Role Overview:
Pay-Per-Click (PPC) Specialists focus on creating and managing paid ad campaigns on platforms like Google Search, Display Network, and YouTube. The goal is to generate leads and drive conversions through targeted advertising.
Why It’s a Top Choice:
Businesses invest heavily in PPC advertising due to its measurable ROI. Skilled PPC specialists are among the highest-paid professionals in digital marketing.
HiDM Advantage:
Students at HiDM gain practical knowledge on setting up campaigns, choosing the right keywords, writing compelling ad copies, and optimizing bids. They get to practice with real ad budgets during internships. Under the mentorship of Er. Manmohan Singla, students develop a deep understanding of performance marketing and analytics.
4. Content Marketing Specialist / Blogger
Role Overview:
Content marketers create and manage content strategies to attract, educate, and engage potential customers. This can include writing blog posts, creating videos, designing infographics, and managing newsletters.
Why It’s a Top Choice:
In the digital world, content is king. High-quality, relevant content helps brands connect with audiences and build trust. Whether you want to be a blogger, YouTuber, or in-house content strategist, this role offers creative freedom and high growth potential.
HiDM Advantage:
HiDM trains students to write SEO-optimized content, plan editorial calendars, and use tools like Canva, Grammarly, and WordPress. Er. Manmohan Singla encourages students to find their voice and even start their content-based businesses or blogs. Several HiDM graduates have launched successful blogs or YouTube channels using these skills.
5. Freelancer or Digital Entrepreneur
Role Overview:
Instead of working for someone else, many HiDM graduates choose to offer their services as freelancers or start digital marketing agencies. They handle client projects in areas like SEO, social media, Google Ads, and content marketing.
Why It’s a Top Choice:
Freelancing offers flexibility, freedom, and the potential for unlimited income. Entrepreneurs can build agencies, create digital products, or launch e-commerce brands using the skills they’ve gained.
HiDM Advantage:
HiDM doesn’t just teach job skills—it teaches business thinking. Students are trained to communicate with clients, price their services, create portfolios, and pitch their skills online. Many have started freelancing during the course itself. Er. Manmohan Singla plays a crucial role in helping students develop confidence, professionalism, and entrepreneurial thinking.
Additional Career Roles
Aside from these five main paths, a digital marketing course from HiDM also opens the door to other exciting roles such as:
- Email Marketing Specialist
- Affiliate Marketing Manager
- Digital Analyst
- Marketing Automation Specialist
- YouTube Marketing Manager
HiDM’s flexible curriculum allows students to explore these niches and specialize based on their interests.
Why Choose HiDM and Er. Manmohan Singla
What sets HiDM apart from other digital marketing institutes is the personalised mentorship and result-oriented training model led by Er. Manmohan Singla. With over 12 years of experience, including credentials like B.Tech, M.Tech, MBA, and multiple industry certifications, his teaching combines academic depth with real-world insight.
Students at HiDM benefit from:
- A well-structured and industry-aligned curriculum
- Live project training with real businesses
- Guaranteed internships for hands-on learning
- Personality development and soft skills training
- Continued mentorship even after course completion
He focuses not just on training students, but to transform them into professionals who can thrive in the competitive digital landscape.
Conclusion
A digital marketing course from HiDM is more than just a certification—it’s a launchpad to a rewarding and flexible career. Whether you aim to become an SEO expert, a social media strategist, a paid ads specialist, a content creator, or a freelancer, HiDM provides the tools, training, and mentorship you need.
Guided by one of the best digital marketing experts in India- Er Manmohan Singla, every student receives personal attention and professional insights, ensuring they are not only job-ready but future-ready.