The syllabus covered by HiDM’s certified digital marketing course for graduates –
1. Introduction to digital marketing
2. Website planning and creation
3. Search engine optimization (SEO)
4. Pay-per-click (PPC) advertising
5. Social media marketing
6. Email marketing
7. Content marketing
8.Mobile Marketing
9. Web analytics
10. Digital marketing strategy and planning
11. E-commerce and online marketplace
12. Digital marketing laws and ethics.
The syllabus may also include case studies, real-world projects, and hands-on experience with digital marketing tools and techniques.
