Chennai, previously known as Madras, is the capital of Tamil Nadu (India’s southernmost state). Chennai is mainly located on the Coromandel Coast along the Bay of Bengal. The city is India’s fifth-largest urban agglomeration metropolis.
For many visitors, a journey to Chennai involves enjoying delightful Chettinad cuisines, calming down in the seas of Marina Beach, shopping for Kanchipuram silk sarees & gold jewelry, and visiting the city’s heritage landmarks. There are several other reasons to travel to Tamil Nadu’s capital city.
Digitalization in Chennai:
Chennai, as one of South India’s biggest economic and educational centers, has become one of the top places for IT companies and other industries to grow. Digital marketing is growing at a rate that has never been seen before, especially in cities like Chennai, where businesses are seeking new ways to market themselves. With the growing number of businesses going online, there is a huge requirement for professional digital marketers to market products and services. As a result, students are opting for digital marketing course in Chennai as a full-fledged career option, and to make the learning process easier, there are the number of institutes providing digital marketing course, such as HiDM (Hisar Institute of Digital Marketing).
What is Digital Marketing?
Digital Marketing is the use of the internet to promote brands and services in order to connect with potential customers.
Digital Marketing Course Structure:
Now, if you have decided to start your career as Digital Marketer, the main thing you need to know is the Digital Marketing Course Structure that helps you to stay focused throughout your learning process.
Course content to get a better idea of what you’ll learn on your digital marketing journey
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Search Engine Marketing (SEM)
- Mobile Marketing
- Email Marketing
- Content Marketing
- Affiliate Marketing
- E-commerce Marketing
- Google Adwords
- Google Analytics
- Graphic Designing
Let us now discuss the best institute to learn Digital Marketing Course in Chennai:
Hisar Institute of Digital Marketing (HiDM):
HiDM is a venture of Jugaadin Digital Services Pvt. Ltd. It is a young and premier institute in North India that bridges the gap between the growing need for digital training and the availability of skilled professionals. HiDM offers career-oriented digital marketing courses that can boost an individual’s self-confidence and make him stand out from the crowd.
For Housewives and Post-Metric:
HiDM’s Seed Program is a specially designed program for Housewives, students, and people who have left their studies in between.
HiDM gives the learner all the skills that are necessary for their future like Entrepreneurship, marketing skills, Team Building, and overall personality development.
The seed program at the HiDM might work as plan B for those people who have left their studies due to any reason. For them, this program will act as a crucial tool to become a Digipreneur.
To read more Click Here.
HiDM’s Grow Program is a specially designed program for Undergraduate and Graduate Students.
Grow Course is designed for college students because now career opportunities are limited. But, after completing the course, their chances of getting work grow.
So, Digital Marketing Course in Chennai provides various skills to the Undergraduates and Graduate Students who want to make a career in the Digital field.
To read more Click Here.
HiDM’s Accelerator Program is a specially designed program for students who have completed their graduation and are in search of jobs but couldn’t find one. As a result, apply for higher studies.
Digital Marketing Course prepares students for MNCs. The course includes case studies, presentations, and seminars that are necessary for being a professional. Job aspiring students can pursue Digital Marketing in order to get a job with a handsome amount of salary package or students can also start their business through Digital Marketing.
To read more Click Here.
HiDM’s Booster Program is a specially designed program for those who are working in any field. The Digital skills that they will get after completing the course will make them stand out from the crowd as they now have an extra skill that can be used for the company’s growth.
This advanced Digital Marketing Course in Chennai helps professionals to work smoothly in an organization.
To read more Click Here.
Digital Marketing Course in Chennai: Course Structure
Search Engine Marketing (SEM)
Search Engine Marketing is also known as paid search or pay-per-click (PPC). Search Engine Marketing is a digital marketing method that is used to improve the visibility of a website on the Search Engine Result Page (SERP).
With an increasing number of people using search engines to search and shop online, SMM has become a significant digital marketing strategy for increasing a company’s reach.
Any organization can increase its online presence by using Google Keyword Planning in SEM. They only need to understand the bidding strategy and target the right keywords to increase the visibility of their products and services.
Benefits of Search Engine Marketing:
- Reach out to your customers immediately
- Raise your brand’s visibility
- Create various geo-targeted ads
- Measure your Digital Performance
- Only pay per action
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of increasing your website’s visibility on search engines such as Google, Bing, Yahoo, and others.
If you own a business or plan to establish one, this Digital Marketing Strategy will help you to boost the business visibility.
Benefits of Search Engine Optimization:
- SEO increases organic search.
- It provides high-quality website traffic.
- It provides 24/7 promotion.
- User experience is improved by SEO.
- It is a long-term marketing strategy.
Social Media Marketing (SMM)
The use of various social media platforms like Facebook, Instagram, Twitter, and Linkedin to connect with the potential customers in order to promote the brand, improve sales, and drive traffic to the website is known as Social Media Marketing.
Benefits of Social Media Marketing:
- More inbound traffic is generated.
- Increases conversion rate.
- High customer satisfaction.
- Great marketplace insights.
Mobile phones are known as “cell phones” or “cellular phones”. But now, mobile phones are commonly known as “smartphones” because of all the data services they offer. So, an advanced Digital Marketing Course in Bengaluru will give an idea to promote your business products and services through mobile.
Mobile marketing is a type of digital marketing that targets potential customers through their smartphones, tablets, and other mobile devices. Recently, customers have started to shift their attention to mobile, due to which, marketers are also doing promotions online in order to create true omnichannel engagement.
Benefits of Mobile Marketing:
- Multiple mobile channels available for marketing
- Easy to track results
- Direct Marketing
- Instant transactions
The process of sending a business message, normally to a number of individuals, through email is known as email marketing. This is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services of your business.
It involves utilizing emails to send promotions, or request deals or vouchers. Technically, email marketing covers one-on-one communication like messages sent to answer a specific client query.
Benefits of Email Marketing:
- Easy to get started.
- Easy to measure.
- Instant impact.
- Boost sales
- Establish authority.
Blogging mainly refers to the term writing and photography that are self-published online. Blogging is an opportunity for everyone because it allows them to give knowledge and engage readers,
Blogging strategy is a significant way that helps in providing all the information to your potential customers. A well-informed blog can help your website get to the top of the search engine results for the keywords you have chosen. Through Blogging, you can easily provide all the FAQs (Frequently Asked Questions) and information that customers require.
Benefits of Blogging:
- Convert traffic into leads.
- Blogging drives long-term results.
- It helps you to become an author.
- You will be able to sell more items.
- Your writing abilities will increase.
As you come to know what is blogging?
You will now understand how to use content marketing to promote your blog.
“Content Marketing is a commitment
Not a campaign”.
Content marketing is a marketing strategy that is used to attract, engage and retain your audience by creating and sharing articles, podcasts, and other media. This marketing strategy promotes brand awareness and keeps your business when it’s time to buy what you sell.
Benefits of Content Marketing:
- More referral traffic.
- Higher domain authority.
- Higher visibility in search engines.
- Increased conversion potential.
- Clearly defined brand personality.
Affiliate marketing is a popular way to increase sales and generate significant online revenue through third-party publishers. The third-party publishers are affiliates, and the commission fee encourages them to find ways to promote the company’s products and services.
Benefits of Affiliate Marketing:
- Low cost of startup.
- Low ongoing costs
- Low risk
- High ROI
- Targeted traffic
The term E-commerce (electronic media) refers to a business strategy that allows individuals and companies to buy and sell products over the internet.
Ecommerce is a type of marketing effort that companies do to promote online stores and generate sales. This method can be used to attract new customers as well as encourage existing customers to shop again.
Benefits of Ecommerce Marketing:
- Speed and flexibility
- Faster buying process
- Customer data insights
- Targeted Marketing
- Several payment modes
Online Display Advertising
Online display advertising is a type of advertising that uses text, videos, photographs, and other graphics to promote the brand message.
Display advertising increases the ad’s effectiveness and overall campaign success by targeting specific user demographics.
Benefits of Online Display Advertising:
- Retarget your audience
- Success is easily measured
- Target your preferred audience
- High visual impact
- Customize the payment method
Adwords is another advertising system that Google developed to help businesses to reach online target markets through its search engine. Search Engine hosts a text or image ad that mainly appears on the page after the user searches selected keywords and phrases related to your business and its services and products.
Google counts the impressions on your ad and charges for each click. Google also counts clicks, which is simply in the form of a number that indicates how many times your ad was displayed when visitors searched for certain terms.
Benefits of Google Adwords:
- Earn more conversions
- Build brand awareness
- Google’s massive reach
- Tackle your competition better
- Measure your performance consistently.
Google Analytics is a web analytics service that provides various statistics and basic analytics tools for search engine optimization. Google Analytics is used to monitor website performance and gather information about visitors.
Google analytics helps organizations determine top sources of user traffic, determine the success of their marketing efforts and campaigns, and other information such as demographics.
Benefits of Google Analytics:
- Track online traffic
- Understand user behavior
- Use it for segmentation
- View Real-Time users
- Set your goals
Google Adsense is a free advertising program that allows you to monetize your content, such as blogs, websites, or youtube videos. Advertisers pay to advertise through it, and you can easily get a piece of revenue by hosting various ads on your channel.
Benefits of Google Adsense:
- A huge network of advertisers
- Simple and quick
- Easy to get started
- Easy to manage
- Registration is free of cost
Graphic designing is mainly known as communication design and graphic designers are essentially visual communicators.
Graphic designing is the best way through which various companies connect with consumers. Designs are used to promote and sell a company’s products. It is also a form of expression and art.
Benefits of Graphic Designing:
- Attract and keep customers interested
- Strengthens your brand
- High-quality visuals increase the viewer’s interaction
- Save time and money in the long run
- Makes you stand out from the competition
Let us now discuss Why HiDM is the best institute for learning Digital Marketing?
- There are various unique features of HiDM like:
- Anyone can join Housewives, graduates, students, and professionals.
- Training by Digital Marketing Expert, Er. Manmohan Singla (8+ years exp. Of digital marketing).
- Free demo class.
- 4 months advanced Digital Marketing Course.
- 2 months guaranteed internship in a Pvt. Ltd.firm.
- 100% job assistance.
- Certified training.
- Basic graphic designing skills.
- Video editing skills.
“Tomorrow when everything will become online.
Then the need for Digital Marketing Professionals will increase in the market”-Er Manmohan Singla (Director, Founder HiDM)
Different career options in Digital Marketing:
- Web content manager
- Online reputation manager
- Online entrepreneur
- Online leads manager
- Digital account manager
- Web analytics executive
- Marketplace manager
- Ecommerce specialist
- Online advertisement
- Digital campaign planner
- Social media marketer
- Ad words specialist
- Email specialist
- Affiliated marketer
- Content marketer
Faqs for Digital Marketing:
- What qualification is required to join Digital Marketing Course?
= No, the Digital Marketing course does not require any specific qualifications.
- I have experience in Traditional Marketing, can I shift my career to Digital Marketing?
= Yes, you can, Digital Marketing is completely different from Traditional Marketing, Now, there is a need to visit customers rather they will come and see our products and services.
- Is the Digital Marketing Course useful for Freelancers?
= Yes. For freelancers, the Digital Marketing Course is best. Learning Digital Marketing Course allows you to work on your own for any type of business.
- Is there any kind of certification for this course?
= Digital Marketing Course, like all other courses, comes with certification. Candidates who successfully finish the Digital Marketing Course can achieve their Digital Marketing Certification.
- To learn Digital Marketing Course, do I need to have strong IT skills?
= No, this course is designed to empower individuals allowing them to get the best from Digital Marketing.
- I am a student, how Digital Marketing Course can help me?
= If you are a student or a recent graduate, seeking for work, this course will help you to learn the valuable skills needed in the market.
- Is there a job guarantee?
= Yes, we offer complete job assistance.
- Will I get practical experience?
= Yes, We give live projects to students for practice and to refine their skills.
- What if I have to miss a few classes?
= We will arrange Back-Up Sessions for missed classes. We provide an opportunity where everyone can repeat their missed classes.
- Who will teach us Digital Marketing Course?
= There will be a well-experienced trainer, Er. Manmohan Singla, to train you, who is very experienced and has taken a lot of grief on each student.
So, if you are an aspirant for Digital Marketing Course in Chennai, then do visit HiDM for the best Digital Marketing Course.
As we all know within a small stretch of a lifetime online marketing will bring all your dreams to come reality. Online marketing is a place where anyone with little effort can make their career. There is one thing that is required is patience to achieve your goals. Hope you find the article informative, and if you have any queries related to this article, please feel free to ask in the comment section.