Mumbai- “A city that never sleeps”
Mumbai has charmed millions around the world as a city that never sleeps, a place with a golden soul, and the citizens that never give up. Mumbai has caught the imagination of everyone who landed in the city, from artists to writers, filmmakers to tourists.
This may not be a city for those who love the peace and calm of the countryside, but it is a great location if you want to enjoy life to the fullest.
With a population of approx. 2 crores, Mumbai is India’s second-most populous city. The city is situated on seven islands, which are considered the symbol of the city attractions. There are three major forts in Mumbai established by the Portuguese: The Bombay Castle, Castella de Aguada, and Madh Fort.
Digitalization in Mumbai:
Mumbai is the advertising capital of India. But now, With the rise of various Digital Marketing channels and social media, it has become necessary for all businesses to be skilled in Digital Marketing in order to grow more. In addition, a number of start-ups also emerging in Mumbai to take advantage of the city’s various economic opportunities. To carry out these day-to-day activities in the online world, start-ups require various digital marketing specialists. Search Engine Optimization, YouTube Marketing, Email Marketing, and Mobile App Marketing are just a few of the main sectors that require skilled marketers to understand the complexity of Digital Marketing. This is the reason that many students are studying Digital Marketing Course in Mumbai as a full-fledged career option, and to make the learning process easier for students, there are various institutes like HiDM (Hisar Insitute of Digital Marketing) that provide knowledge of Digital Marketing.
Now, if you want to pursue Digital Marketing Course in Mumbai after learning the scope of digitalization in Mumbai, you must first study Digital Marketing.
What is Digital Marketing:
The promotion of brands using the internet in order to engage with potential customers is known as digital marketing. As a marketing strategy, this covers not only social media, email, and web-based advertising, but also text and multimedia messages.
Benefits of Digital Marketing:
Digital marketing has a number of advantages like-
Traditional marketing is limited by geography, costly, and time-consuming. On the other hand, Digital Marketing is less expensive and can build a presence globally. A single poster on any social media channel can reach to people of other countries too, which means that the reach you may obtain with Digital Marketing is great.
A planned and well-targeted digital marketing campaign can reach the ideal customers at a much lower cost than traditional marketing methods. The return on investment is higher in Digital marketing than in traditional marketing.
Increase Customer Loyalty with Frequent Conversations.
A satisfied consumer is more likely to make another purchase or refer your company to others, resulting in increased sales. In digital marketing, it is much easier to communicate with customers and customers can also give reviews or ratings to companies as per their experience.
Target the Correct Audience
Digital marketing tools allow you to target a specific audience group, by segmenting the audience. This helps businesses to target the right audience as per their product or service.
Measuring All Outcomes Accurately
It’s difficult to track the performance of traditional marketing activities. On the other hand, Digital Marketing doesn’t have such issue. You can track everything in digital marketing, from when the ad is clicked to when the visitor leaves the website page.
Digital Marketing Course Structure:
If you wish to find out the concepts that should be covered in the Digital Marketing Course syllabus in Mumbai or anywhere in the world, then continue reading this blog.
To get a better idea of what you’ll learn on your digital marketing journey, check out the course content.
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Search Engine Marketing (SEM)
- Mobile Marketing
- Email Marketing
- Content Marketing
- Affiliate Marketing
- E-commerce Marketing
- Google Adwords
- Google Analytics
- Graphic Designing
Now, let us talk about the Best Institute for learning Digital Marketing courses in Mumbai:
Hisar Institute of Digital Marketing (HiDM):
HiDM is a venture of Jugaadin Digital Services Pvt. Ltd. It is a young and premier institute of North India that bridges the gap between the growing need for Digital training and the availability of skilled professionals. HiDM offers career-oriented Digital Marketing courses that can boost an individual’s self-confidence and make him stand out from the crowd.
For Housewives and Post-Metric:
HiDM’s seed program is a specially designed program for housewives, students, and people who have left their studies in between.
HiDM gives the learner all the skills that are necessary for their future like Entrepreneurship, marketing skills, Team Building, and overall personality development.
The seed program at the HiDM might work as plan B for those people who have left their studies due to any reason. For them, this program will act as a crucial tool to become a Digipreneur.
To read more Click Here.
HiDM’s grow program is specially designed to program for Undergraduate and Graduate Students.
Grow course is designed for college students because now career opportunities are limited. But, after completing the course, their chances of getting work grow.
So, Digital Marketing Course in Mumbai provides various skills to the Undergraduates and Graduates students who want to make a career in the Digital field.
To read more, Click Here
HiDM’s Accelerator Program is a specially designed program for students who have completed their graduation and are in search of jobs but couldn’t find one. As a result, apply for higher studies.
Digital Marketing Course prepares students for MNCs. The course includes case studies, presentations, and seminars that are necessary for being a professional. Job aspiring students can persue Digital Marketing in order to get a job with a handsome amount of salary package or students can also start their business through Digital Marketing.
To read more, Click Here
HiDM’s Booster Program is a specially designed program for those who are working in any field. The Digital skills that they will get after completing the course will make them stand out from the crowd as they now have an extra skill that can be used for the company’s growth.
This advanced Digital Marketing Course in Mumbai helps professionals to work smoothly in an organization.
To read more. Click Here.
Digital Marketing Course in Mumbai: Course Structure
Search Engine Marketing (SEM)
Search Engine Marketing is also known as paid search or pay-per-click (PPC). Search Engine Marketing is a digital marketing method that is used to improve the visibility of the website on the Search Engine Result Page (SERP).
With an increasing number of people using search engines to research, SMM has become a significant digital marketing strategy for increasing a company’s reach.
Any organization can increase its online presence by using Google Keyword Planning in SEM. They only need to understand the bidding strategy and target the right keywords that will conduct visibility of their products and services.
Benefits of Search Engine Marketing:
- Reach out to your customers immediately.
- Raise your brand’s visibility.
- Create various geo-targeted ads.
- Measure your Digital Performance.
- Only pay per action.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of increasing your website’s visibility on search engines such as Google, Bing, Yahoo, and others.
If you own a business or plan to establish one, this Digital Marketing Strategy will help you to boost the business.
Benefits of Search Engine Optimization:
- SEO increases organic search.
- It provides high-quality website traffic.
- It provides 24/7 promotion.
- User experience is improved by SEO.
- It is a long-term marketing strategy.
Social Media Marketing (SMM)
The use of various social media platforms like Facebook, Instagram, Twitter, Linkedin to connect with the potential customers in order to promote your brand, improve sales, and drive traffic to the website is known as Social Media Marketing.
Benefits of Social Media Marketing:
- More inbound traffic is generated.
- Increases conversion rate.
- High customer satisfaction.
- Great marketplace insights.
Mobile phones are known as “cell phones” or “ cellular phones”. But now, mobile phones are commonly known as “smartphones” because of all data services they offer. So, an advanced Digital Marketing Course in Mumbai will give an idea to promote your business products and services through mobile.
Mobile marketing is a type of digital marketing that targets potential customers through their smartphones, tablets, and other mobile devices. Recently, customers have started to shift their attention to mobile, and marketers are doing the same in order to create true omnichannel engagement.
Benefits of Mobile Marketing:
- Multiple mobile channels are available for marketing.
- Easy to track results.
- Direct Marketing.
- Instant transactions.
The process of sending a business message, normally to a number of individuals, through email is known as email marketing. This is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services of your business.
It involves utilizing emails to send promotions, or request deals or vouchers. Technically, email marketing covers one-on-one communication like messages sent to a answer a specific client query.
Benefits of Email Marketing:
- Easy to get started.
- Easy to measure.
- Instant impact.
- Boost sales
- Establish authority.
Blogging mainly refers to the term writing and photography that are self-published online. Blogging is an opportunity for everyone because it allows them to give knowledge and engage readers.
Blogging strategy is a significant way that helps in providing all the information to the potential customers. A well-informed blog can help your website get to the top of the search engine results for the keywords you have chosen. through blogging, you can easily provide all the FAQs (Frequently Asked Questions) and information that customers require.
Benefits of Blogging:
- Convert traffic into leads.
- Blogging drives long-term results.
- It helps you to become an author.
- You will be able to sell more items.
- Your writing abilities will increase.
As you come to know what is blogging?
You will now understand how to use content marketing to promote your blog.
“Content Marketing is a commitment
Not a campaign”
Content marketing is a marketing strategy that is used to attract, engage and retain your audience by creating and sharing articles, podcasts, and other media. This marketing strategy promotes brand awareness and keeps your business when it’s time to buy what you sell.
Benefits of Content Marketing:
- More referral traffic.
- Higher domain authority.
- Higher visibility in search engines.
- Increased conversion potential.
- Clearly defined brand personality.
Affiliate marketing is a popular way to increase sales and generate significant online revenue through third-party publishers. The third-party publishers are affiliates, and the commission fee encourages them to find ways to promote the company’s products and services.
Benefits of Affiliate Marketing:
- Low cost of startup.
- Low ongoing costs
- Low risk
- High ROI
- Targeted traffic
The term E-commerce (electronic media) refers to a business strategy that allows individuals and companies to buy and sell products over the internet.
Ecommerce is a type of marketing effort that a company does to promote online stores and generate sales. This method can be used to attract new customers as well as encourage existing customers to shop again.
Benefits of Ecommerce Marketing:
- Speed and flexibility
- Faster buying process
- Customer data insights
- Targeted Marketing
- Several payment modes
Online Display Advertising
Online display advertising is a type of advertising that uses text, videos, photographs, and other graphics to promote the brand message.
Display advertising increases the ad’s effectiveness and overall campaign success by targeting specific user demographics.
Benefits of Online Display Advertising:
- Retarget your audience
- Success is easily measured
- Target your preferred audience
- High visual impact
- Customize the payment method
Adwords is another advertising system that Google developed to help businesses to reach online target markets through its search engine. A search Engine hosts a text or image ad that mainly appears on the page after the user searches selected keywords and phrases related to your business and its services and products.
Google counts the impressions on your ad and charges for each click. Google also counts clicks, which is simply in the form of a number that indicates how many times your ad was displayed when visitors searched for certain terms.
Benefits of Google Adwords:
- Earn more conversions
- Build brand awareness
- Google’s massive reach
- Tackle your competition better
- Measure your performance consistently.
Google Analytics is a web analytics service that provides various statistics and basic analytics tools for search engine optimization. Google Analytics is used to monitor website performance and gather information about visitors.
Google analytics helps organizations determine top sources of user traffic, determine the success of their marketing efforts and campaigns, and other information such as demographics.
Benefits of Google Analytics:
- Track online traffic
- Understand user behavior
- Use it for segmentation
- View Real-Time users
- Set your goals
Google Adsense is a free advertising program that allows you to monetize your content, such as blogs, websites, or youtube videos. Advertisers pay to advertise through it, and you can easily get a piece of revenue by hosting various ads on your channel.
Benefits of Google Adsense:
- A huge network of advertisers
- Simple and quick
- Easy to get started
- Easy to manage
- Registration is free of cost
Graphic designing is mainly known as communication design and graphic designers are essentially visual communicators.
Graphic designing is the best way through which various companies connect with consumers. Designs are used to promote and sell a company’s products. It is also a form of expression and art.
Benefits of Graphic Designing:
- Attract and keep customers interested
- Strengthens your brand
- High-quality visuals increase the viewer’s interaction
- Save time and money in the long run
- Makes you stand out from the competition
Now, let us now discuss Why HiDM is the best institute for learning Digital Marketing?
- There are various unique features of HiDM like:
- Anyone can join Housewives, graduates, students, and professionals.
- Training by Digital Marketing Expert, Er. Manmohan Singla (8+ years exp. Of digital marketing).
- Free demo class.
- 4 months advanced Digital Marketing Course.
- 2 months guaranteed internship in a Pvt. Ltd.firm.
- 100% job assistance.
- Certified training.
- Basic graphic designing skills.
- Video editing skills.
“Tomorrow when everything will become online,
Then the need of Digital Marketing Professionals will increase in the market.”– -Er Manmohan Singla (Director, Founder HiDM).
Different career options in Digital Marketing:
- Web content manager
- Online reputation manager
- Online entrepreneur
- Online leads manager
- Digital account manager
- Web analytics executive
- Marketplace manager
- Ecommerce specialist
- Online advertisement
- Digital campaign planner
- Social media marketer
- Ad words specialist
- Email specialist
- Affiliated marketer
- Content marketer
So, if you are an aspirant for Digital Marketing Course in Mumbai, then do visit HiDM for the best Digital Marketing Course.
FAQ’s for Digital Marketing:
- I have experience in traditional marketing, can I shift my career to Digital Marketing?
= Yes, you can, Digital Marketing is completely different from Traditional Marketing, Now, there is a need to visit customers rather they will come and see our products and services.
- Is the Digital Marketing Course useful for Freelancers?
= Yes, for Freelancers, the Digital Marketing Course is best. Learning Digital Marketing Course allows you to work on your own for any type of business.
- What if I miss a few classes?
= We will arrange backup sessions for missed classes. We will provide an opportunity where everyone can repeat their missed classes.
- Who will teach us Digital Marketing Course?
= There will be a well-experienced trainer, Er. Manmohan Singla, to train you, who is very experienced and has taken a lot of grief on each student.
- I am a student, how Digital Marketing Course can help me?
= If you are a student or a recent graduate, seeking for work, this course will help you to learn the valuable skills needed in the market.
So, if you are an aspirant for Digital Marketing Course in Mumbai, then do visit HiDM for the best Digital Marketing Course.
As we all know within a small stretch of a lifetime online marketing will bring all your dreams to come reality. Online marketing is a place where anyone with little effort can make their career. There is one thing that is required is patience to achieve your goals.
Hope you find the article informative, and if you have any queries related to this article, please feel free to ask in the comment section.