First of all, before starting the SEO Certification Course, you must know about Digital Marketing, though in brief as these two are inter-related to each other and we can’t even think of one without the other.
Digital Marketing is basically online marketing for selling one’s products and services using different internet-based platforms like desktop, laptop, social media, email, and mobile apps. It is highly beneficial from traditional marketing as taking less time for the promotion of your products and services. Digital marketing is also more cost-effective because of targeting potential customers in less time along with better ROI.
Successful Digital Marketing follows many different strategies, of which SEO i.e Search Engine Optimization is the most important one.
WHAT IS SEO?
SEO- Search Engine Optimization is basically a process for ranking your website or any content to rank higher in Google search ranking.
IMPORTANCE OF SEO:
If anyone wants to increase the visibility on the search engine result page, then simply one must need to understand how to be visible to the user. In simple words, if SEO tactics are to be followed meticulously, then you must definitely rank higher or maybe on the top or we can say, you are visible to the user for the keywords of your products or services offered by you or for the keywords related to his searches he is looking for.
BENEFITS OF SEO (SEARCH ENGINE OPTIMIZATION):
Generate more quality leads
SEO or search engine optimization is the most important digital marketing strategy for any kind of business whether it is B2B or B2C marketing. As SEO increases the visibility of your website by improving its ranking, so do the leads.
No payment for ranking
It is one of the greatest advantages of the SEO algorithms that you have to only create a quality webpage providing relevant information according to the user intent and have to pay nothing in return to the search engine for ranking or we can say, it’s totally organic (non-paid) strategy of digital marketing.
Ranking higher in search engine result pages organically or by SEO strategies increases the trust of the users as they believe to click on the organic links instead of advertised ones.
Stay ahead of competition
The company having the webpage following all the SEO tactics definitely stay out of competition than the others those not having SEO based webpage. By learning SEO tactics, you come to know which keywords are important for your webpage, keywords on which your competitor is working, and on which you have to focus more.
Long term marketing strategy
SEO is a long term marketing strategy and helps your website rank higher on the search engine result pages by constantly applying SEO tactics.
Results can be measured
Google Analytics tool is one the most important tool that helps to evaluate all the important metrics of your website so that it can be worked upon accordingly. Every metrics is measurable for eg. How much traffic is reaching your website, for much time the users are staying over there, which keyword is helpful for driving the traffic to your website and many more metrics that are quite helpful for improving the rank on search engine page.
Provides better user experience
SEO provides with better user experience and thus results in better ranking. SEO is helpful in ranking those web pages that are having relevant information and according to the user intent. The web pages that are following the black hat tactics are supposed to be ranked lower.
Allow quality traffic
SEO helps you to drive quality traffic on your webpage by working on those keywords that are searched more than the other ones.
Builds relationship with other websites
Generating quality links with other reputed websites is also very valuable and highly considerable by Google for improving your rankings. It is an important SEO strategy and also known as outbound linking or backlinking.
Increase brand awareness
SEO is highly effective in increasing the awareness of your brand among your potential costumers by providing all the relevant information to the user, who is through the buying process and needs whatever information for the purchase he/ she wants, by ranking your website on the top if it is having all the valuable information related to the product considering all the SEO tactics.
WHY TO GO FOR SEO CERTIFICATION COURSE?
SEO Course is a specialized course for those who have just learned the basics of digital marketing and wants to learn more particularly about SEO. It is pertinent for those who want to be SEO experts.
SKILLS TO LEARN:
In this SEO Certification course, you get a chance to learn:
- Google and other search engine algorithms
- Content development
- On- Page optimization
- Off-Page optimization
- Aligning SEO with overall business strategies
- Keyword research
- Local SEO
- Image SEO
- Link building
WHY HiDM SEO Certification Course?
HiDM is the best institute for Digital Marketing courses in Hisar. Its SEO certification course is also well-planned and strategized to make any beginner as a SEO expert.
Features of HiDM SEO Certification Course:
· Proven and Tested
· Everything you ever need to know about SEO
· Step-by-Step Instructions
· Actionable Tips with Checklists
· For both Beginners and Experienced SEOs
· Affordable Pricing
· Get inspired by real SEO success stories
· Unique Learning Style
· Learn the Secrets of Experienced SEOs
So, isn’t it’s fascinating? If you want to learn more about SEO and wants to be an SEO expert, join HiDM’s SEO Certification Course.
SEO Certification Course CURRICULUM
- What is SEO?
- What are Search Engines?
- Introduction to SERP(Search Engine Result Page)
- Types of SEO
- How Search Engines Woks?
- Advance SEO Techniques
- What are keywords?
- Types of Keywords
- Keyword Research Process
Course duration: Two months only.
SEO CERTIFICATION COURSE TRANSCRIPT
SEO Certification Course Video Link
SCOPE OF SEO
With the enormous growth of digital marketing, the scope of SEO is also increasing significantly. If a company wants to be visible in front of their potential customers and for branding their products or services, they need an SEO expert who just knows all the digital strategies to rank business or website on search engines.
So, don’t wait and enroll for our SEO Certification Course.