What is digital marketing? Do you want to learn digital marketing course?
If you are planning to enroll for digital marketing course, first of all learn about digital marketing.
Digital Marketing basically refers to selling or highlighting the products or services using the internet based platforms like email, social media, mobile applications and many more.
Nowadays, most of the customers hinge on the thriving digital world for every kind of search. The world of digital marketing is not a one step procedure, but includes multi level marketing, related to each other. In other words, digital marketing includes marketing or selling your products and services through multiple but highly integrated channels.
So, concerning the highly prospective digital marketing world, marketers have to dive deeply into this vast ocean of marketing to make a long lasting impact on their potential customers.
By focusing on all the strategies of digital marketing, marketers can collect valuable insights into potential customers while opening the gateway for the new ones.
BENEFITS OF DIGITAL MARKETING:
These days digital marketing is gravitating and flourishing for selling any kind of products or services because it offers innumerable perks in comparison to traditional marketing. Few of them are listed here:
- LOW COST
Marketing and advertising cost is one of the most common points of consideration for what, most commonly, the small businesses worried about, as they can’t bear the cost of traditional marketing. So, for such kind of marketers, digital marketing is the best option as they can reach thousands of customers by paying only a few bucks from their pocket.
- HUGE RETURN ON INVESTMENT
Return on investment is also one of the most common points of consideration for any kind of business. Following digital marketing strategies will result in higher ROI in comparison to traditional marketing as only spending a little penny on social media ads or email marketing, business can target thousands of customers, which can result in huge return.
- EASY TO MEASURE
It is quiet easy and fast to enumerate the results of digital marketing as there are numerous tools available for calculating the responses of different ad campaigns or email marketing to manifest which campaign is working properly, which we should continue or which we should stop and how the running campaign is responding. Accordingly, we can decide which digital marketing strategy we should follow the most, related to our product or services. So, Digital marketing gives us the result instantly in comparison to the traditional marketing which takes weeks to months to calculate the result.
- EASY TO ADJUST
We can just switch over among the different ad campaigns, in digital marketing, depending upon its responses with an immediate decision without wasting the time and money. But in case of traditional marketing, we can’t take prompt action because long time is taken for responses to come and other sort of paper work is also involved.
- BRAND DEVELOPMENT
By using different digital platforms like social media, blogging, writing articles, videos, can help in brand development for any business that can’t be possible in traditional marketing.
- EASY TO SHARE
This is the most distinctive feature of the digital marketing as compared to the traditional marketing. In this, different digital platforms provide marketer, the sharing feature through which any business can share its information to a large extent in no time.
- PRECISE TARGETING
Precise targeting is one of the preeminent benefits of digital marketing as it targets the customers those are already near to buy the product or service. In other words, we can say in digital marketing, a marketer can spotlight his product or service to only those users who are having a strong intent related to product or service. All this happens due to social media algorithms through which it’s quite easy to reach those users having potential of buying the particular product or service. Also, Digital Marketing reduces the cost of advertisement as compared to traditional marketing.
Today, in the world of digitalization, everything is possible to buy in a few moments whether we then talk about a small thing or a big thing. Also, different digital platforms provide glorious fortuity to kick start a small start-up to flourish all over the world. Such kind of global reach is not at all possible in case of traditional marketing.
The digital marketing world that is based on the online platforms not only provides the marketer to reach their targeted audiences but also provide a great feature of segmenting the users. For instance, if a cosmetic company wants to highlight its beauty products for ladies, it can reach or advertise to women only.
- GREATER ENGAGEMENT
To lead in present competitive world with a greater pace, businesses have to engage their customers by providing highly relevant and user friendly information in the form of relevant articles, blogging posts or special offers.
COMPONENTS OF DIGITAL MARKETING
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Optimization (SMO)
- Content marketing/ Blogging
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email marketing
SEARCH ENGINE OPTIMIZATION (SEO):
SEO or Search Engine Optimization is a multi-elemental, unpaid or organic strategy in the digital world, important to improve the ranking of any website or blog on search engine. It is the most important part of digital marketing. When a user searches for any query, it is easier for search engine crawler to crawl the particular webpage for the particular set of keywords.
SEARCH ENGINE MARKETING (SEM):
Search Engine Marketing (SEM) is the paid strategy of digital marketing in which the marketer has to pay to Google to rank their sites or articles higher in search engine result page.
CONTENT MARKETING/ BLOGGING:
Content marketing or blogging is that kind of digital marketing strategy in which you can just reach up to the users who are ready to buy your product or service. This can be done by creating, publishing and sharing the relevant and highly informative content that can be in the form of text, image or video. It helps in brand awareness of your product or service.
SOCIAL MEDIA MARKETING (SMM):
Social Media Marketing (SMM) is the use of social media or social networks to increase the brand awareness, engagement with the existing customers and reach up to the new customers. Different social media platforms provide the companies with the user analytics to keep a check, which track to be followed for better response. Different social media platforms commonly used these days are Facebook, Instagram, Twitter, Linkedin, Pinterest,Youtube and Snapchat.
PPC or pay-per-click, also named as CPC or cost per click, is that digital marketing strategy in which an advertiser has to pay to Google search engine ( in case of search ads) or social media (in case of Facebook ads), only when potential user click on the advertisement while searching for a particular set of keywords. It is highly beneficial for the companies, as the company has to invest for those keywords, which are related to its products or services.
Affiliate marketing is a process of Digital Marketing in which company needs not to pay for clicks or views but has to pay for the sales. In this type of marketing, the company pay commission based incentives to third party that promotes the company’s products or services. The third party that is promoting other company’s products or services is known as affiliate of that company.
Email marketing is a type of digital marketing strategy in which emails are sent to a large number of customers for promoting products or services. It is highly effective method for retargeting the potential customers who have not made the purchase but are nearby to purchase.
DIGITAL MARKETING COURSE IN HISAR
Now as you know about benefits of Digital Marketing and components of digital marketing, it’s the time to discuss about the Best Institute for Digital Marketing.
If you’re searching for the best digital marketing institute in Hisar, then you must choose Hisar Institute of Digital Marketing. HiDM is the premium institute for Digtial Marketing Course in Hisar or near-by areas.
The unique features of HiDM’s Digital Marketing Course are:
Anyone can do: Students, Housewives, Graduate, post Graduate and Professionals
4 months Advanced digital marketing course
2 months guaranteed internship in a Pvt. Ltd. firm
100% job Assistance
Basic Graphic Designing + Video Editing Skills
Free Demo Class
Training by Digtial Marketing Expert, Er. Manmohan Singla (8+ Years experience of Digital Marketing)
So, if you’re a digital marketing learning aspirant, then do visit HiDM for best Digital Marketing course in Hisar.