10 Keyword planning tools that help us to optimize search engines, the better we plan keywords for our content, the better our website will rank on search engines. We have to keep in mind that we don’t require to trick search engines to rank our site, by doing keyword planning we can understand the requirements of search engines to rank our sites.
“Search engines only love you when everyone else loves you first.”
Let’s understand what is Keyword planner?
Keyword planner is a tool designed to help marketers to plan or discover important keywords for their website so that users can easily find their content and it also helps a marketer to rank their website on SERP[search engine result page].
Before going into more depth about keyword planners let’s understand inter-related term SEO.
What is SEO?
SEO stands for search engine optimization.SEO is the art of optimizing search engines to advocate your content to the user as the best solution for their query.
When a user types its query then search crawler[commonly known as spider or bot] travels through different pages to collect information for the user’s query and then it makes an index of the information collected by him. Now, search engine algorithms review the index and rank web pages considering various factors. We should also keep in mind that SEO is not one time process. You have to work on SEO on a timely basis to maintain your SERP rank. To win the ranking game you need to update content regularly.
Now a basic question arises that how keyword planner helps in SEO?
Keyword planner is a research tool that helps to research various search campaigns related to your content. It also helps you to plan content by using a keyword planner, which assists you to built more adequate content for user query or you can say that all in one content which a user is searching on different web pages. However, when you merge different queries into one content with the help of a keyword planner, chances will improve to rank higher on SERP.
10 keyword planning tools used in (2021)-
Google ADwords Keyword Planning tool[Free]
“One of the highly recommended tools for keyword planning”
The reason behind this is Google is an extremely used search engine worldwide, so every website wants to rank on Google SERP. Google keyword planner tool i.e., “Google AdWords keyword planner” is a free tool but allows you only one or two searches for a keyword without sign up. It is suggested you sign up in a google account for better results and it is beneficial for those who are interested in CPC [cost per click]. moreover, out of 10 keyword planning tools, it is one of the most used keyword planning tool.
To know more about google keyword planner-https://hidm.in/how-to-use-google-keyword-planner/
What does each column display in Google AdWords?
Competition-It displays you, How many advertisers are bidding for the same keyword. This data will help you to judge the current competition in the market for Ad placement.
Average monthly searches– provide you information about average searches by different people during a month.
Quarter trend type– It tells you about the three-month trend for each keyword i.e., the trend is stable, rising, or declining for a particular keyword.
Low bid and high bid– This column is useful for those who want to know about CPC[cost per click] for an Ad and also tells you about how much a keyword costs you to rank your website.
Google Search Console[Free]
“Shows the visibility of your site”
It tells you that how google sees your website. Moreover, it tells us about our website’s mobile view.
How to add your website to the google search console?
- Sign into your Google account. Make sure you’re using your business (not personal) account if it’s a business website.
- Go to Google Webmaster Tools.
- Click “Add a property.”
- Choose “Website” from the drop-down menu and enter the URL of your site. Make sure you’re using the exact URL that appears in the browser bar.
- Click “Continue.”
- Pick a way to verify you own your website (HTML file upload, domain name provider, HTML tag, GA tracking code, or GTM container snippet).
- If your site supports both HTTP:// and HTTPS://, add both as separate sites. You must also add each domain (for example, hidm.in, blog.hidm.in).
Make your keyword planning more effective by joining your google Adword account and google search console-
After combining tools becomes more helpful and provides higher in-depth knowledge. It is the most underrated tool and no other tool will suggest opportunistic keywords like GKC.
Furthermore, it will show you impressions, CTR of a particular keyword [all-in-one].
Word Stream’s Keyword Planning Tool[Free]
“It is an alternative to google keyword planner.”
For what purpose this tool is used?
I use it for a free analysis ofPPC[ pay per click] and SEO.
What unique option does the tool provide?
The only tool which gives you 30 searches for free and also provides 7 days free trial after that you need to sign up to use this tool.
What’s the benefit of this tool?
The benefit of using this tool is that it helps you to select budget-friendly PPC.
“Provides keyword planning for different search engines”
What makes it unique?
It is customizable that unites all the search engine platforms i.e., Google, Yahoo, Bing, Amazon, Youtube,Answers.com.
What do I like about this tool?
It helps you to explore the most typed keywords on multiple search engines which leads to a better ranking of your sites on different search engines. It is a great brainstormer as it also gives you a new idea about your query.
“Provides in-depth analysis for each keyword”
Again a free tool by well-known digital marketer ‘Neil Patel’. This tool takes any keyword you give it and gives you all kinds of alphabetic and numerical keywords. In this tool, you can also see the topmost ranking sites on the google search engine for a particular keyword. The best and most recommended keyword planner tool of 2021.
My favorite feature-
Well! I like that it can also search keywords for a specific area in which your business runs, by selecting the country or state option given near the search bar menu. This site will furnish a more in-depth analysis of the traffic, such as the volume split between mobile and desktop users and how many clicks are due to the SEO results compared to SEM results. Furthermore, UbberSuggest will show you that how many backlinks you require to rank your website under the top 10 results on SERP. all this information is only helpful when you put it to use.
“All in one keyword planner”
Unlike other tools, this tool is not free they charge [$19] but this is an all-in-one planner tool for your website. It provides page-oriented in-depth analysis. It allows you to search for questions and suggestions for your blog which helps you to write appropriate content. You can find competitors [ linking to your site] and helps in planning the missing keyword that you can add in your website URL to rank it one step ahead of your competitor. one of the only paid tools out of 10 keyword planning tools.
What makes it unique?
The site allows you to see which pages have drop-down in their rank and you can observe this change over a time-based algorithm. However, you can check your page positions too. Though this planner tool charges some money, it provides you the all-in-one cost-effective planning for your website.
“straightforward but powerful tool”
It provides you with lots of keywords within a minute. Moreover, it provides you helpful data on every keyword that generates including competition, search volume, potential traffic.
What’s unique about this tool?
Its QSR column[Quoted search results], tells how many other websites are trying to rank for this exact term?
Lower the QSR no. better the chances for Ranking. Mostly used for QSR which makes this keyword planner unique out of 10 keyword planning tools.
Ahrefs Keyword Planning Tool[Paid]
“Perfect backlinks analysis”
Ahrefs is a recently updated keyword explorer. It gives you in-depth information about keywords. You will receive basic information other planners provide but you also get the breakdown of the first-page competition and also tells you about how many users click the result. Moreover, this is one of the best keyword planning tools in 2021 out of 10 tools.
What’s unique about Ahrefs?
Well! Another keyword planner tool gives us a complex numerical score about a keyword which is difficult to judge whereas Ahrefs make it easy by giving a pie chart score. Moreover, it tells you that how many backlinks your site requires to rank on the first page.
MOZ Keyword Planner Tool[Paid]
“Provides lateral keyword ideas”
In MOZ keyword planner like other tools, you will get the most related keywords.
But what makes it different?
Take the seed word “fitness”. Now you will get related keywords. But moreover, it will give out-of-the-box suggestions.
What makes it my favorite-
“Organic CTR” &“priority”
MOZ planner shows you that how many clicks through rates, you may receive on a particular keyword. Furthermore, this is the most used keyword planner for CTR out of the 10 keyword planning tools.
Semrush Keyword Planner Tool[Paid]
“Serious about SEO must use it”
Instead of entering a seed keyword and getting a long list of keyword ideas, SEMrush shows you keywords that your competition already ranks for.
Here’s what the different terms in that section mean:
- SEMrush Rank is where the site ranks in SEMrush’s database (like Alexa, the lower the number, the better). SEMrush rank is based on total estimated organic traffic.
- Keywords are the estimated number of monthly organic visitors that come from Google.
- Traffic Cost indicates how valuable this traffic is (based on Google Ads CPC).
We have gone through 10 keyword planning tools, each one has a unique way of planning keywords for your content and website which improves ranking, visibility and provides better content for your site. All these tools are helpful only when you use data furnish by tools.