August 2025

How to Choose Profitable Products to Sell on Amazon

Selling on Amazon has become one of the fastest-growing ways for Indians to start a business without needing a physical store. With more than 12 lakh sellers registered on Amazon India, the marketplace is booming, but competition is equally fierce. The most important factor that decides whether your Amazon business succeeds or fails is choosing […]

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"Poster by HiDM on how Snapdeal ensures quality at low prices, featuring coins, money bags, and a growth concept."

How Snapdeal Ensures Quality Even at Low Prices

Snapdeal stands out in the crowded Indian e-commerce market by successfully juggling the twin challenges of providing high-quality goods at competitive prices. This article provides a compelling narrative for anyone interested in value e-commerce or marketing strategy by examining the tactics, tools, and business principles that enable Snapdeal to continuously maintain product standards without sacrificing

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"Social Media Selling: WhatsApp, Facebook, Instagram 2025 – Trends, Tools & Seller Insights | HiDM"

Social Media Selling: WhatsApp, Facebook, Instagram 2025—Trends, Tools & Seller Insights

Social Media as the New Marketplace In 2025, social media isn’t just for likes and follows — it’s the backbone of digital selling in India. Platforms like WhatsApp, Facebook, and Instagram have transformed into powerful sales engines where millions of small businesses connect directly with customers. From catalog sharing on WhatsApp to Live Shopping on

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Future of Indian Sellers- Why Flipkart is the future for indian sellers in the digital age

Why Flipkart is the Future for Indian Sellers in the Digital Age

E-commerce has emerged as the mainstay of Indian retail in the country’s rapidly evolving digital economy. Online shopping has spread beyond big cities to small towns and rural areas due to rising internet penetration, reasonably priced smartphones, and the widespread use of digital payments. Among all e-commerce platforms, Flipkart is a game-changer for Indian sellers.

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"Snapdeal and the Future of Affordable E-Commerce in India – HIDM banner with city skyline background and money-saving icon"

Snapdeal and the Future of Affordable E-Commerce in India

Over the past ten years, there has been a significant change in the e-commerce scene in India. Online shopping has become increasingly popular due to increased internet penetration, which has opened up opportunities for platforms that meet a variety of customer needs. Snapdeal has established a distinct market niche in India’s reasonably priced e-commerce sector,

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“Poster titled ‘Meesho Trends & Insights in 2025: What Every Seller Should Know’ on a pink background, featuring a smartphone illustration with a rising bar chart and magnifying glass, symbolizing growth and data insights for online sellers.”

Meesho Trends & Insights in 2025: What Every Seller Should Know

Introduction: Meesho’s Role in India’s Digital Economy In 2025, Meesho continues to lead India’s social commerce revolution with over 140 million users and 15 million+ sellers. As more consumers turn to mobile-first platforms and WhatsApp shopping, Meesho has evolved into a zero-investment launchpad for aspiring entrepreneurs. But what’s really driving this momentum? Let’s break down

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The Digital Resume concept by HiDM – Hisar Institute of Digital Marketing, led by Er. Manmohan Singla, showcasing why students graduate with practical portfolios and not just certificates.

The Digital Resume: Why HiDM Students Graduate with Portfolios, Not Just Certificates

In today’s rapidly evolving professional landscape, a traditional paper certificate—beautifully printed, elegantly sealed—no longer carries the same weight it once did. Employers and clients increasingly seek tangible proof of what graduates can do, not just what they’ve studied. This shift has given rise to the concept of the digital resume—a living, breathing portfolio that showcases

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Flipkart's Digital Marketing Strategy

Flipkart’s Digital Marketing Strategy: How It Dominates the Indian Market

Over the past ten years, India’s e-commerce sector has grown at an exponential rate, with Flipkart leading the charge. Since its 2007 launch, Flipkart has expanded from a tiny online bookshop to become one of the biggest e-commerce sites in India, going up against Amazon and Reliance. Flipkart’s success is attributed to a number of

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Poster on Tools in the Meesho Ecosystem: Boosting Seller Success in 2025 with rocket growth chart – HiDM Hisar Institute of Digital Marketing

Tools in the Meesho Ecosystem: Boosting Seller Success in 2025.

Introduction: What is the Meesho Ecosystem? The Meesho ecosystem is more than just an online reselling platform — it’s a complete toolkit designed to empower resellers and suppliers across India. In 2025, Meesho continues to support over 15 million sellers with easy-to-use tools for product listing, marketing, order management, payments, and learning. Whether you’re a

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"Promotional graphic for HIDM highlighting Snapdeal as India’s favorite budget shopping destination, featuring a confused 3D character on the left, Snapdeal logo, and a shopping cart with a smartphone, ‘BUY’ button, and ‘ONLINE SHOPPING’ text on the right."

Why Snapdeal Is India’s Favorite Budget Shopping Destination

In the fast-evolving world of e-commerce, Indian consumers are spoiled for choice. With platforms like Amazon, Flipkart, and Myntra dominating the premium and mid-range segments, Snapdeal has carved out a unique position for itself as India’s go-to budget shopping destination. Focused on delivering value-for-money products, Snapdeal has become the preferred marketplace for millions of price-conscious

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