Scope of Digital Marketing after BBA

This Blog is a complete guide about the scope of digital marketing after bba.

BBA is a three-year undergraduate business management course that provides students with managerial and entrepreneurial skills. You can choose from specializations such as Finance, Marketing, and Human Resources Management.

The Bachelor of Business Administration is available to students from all streams, such as Arts, Science, and Commerce.

But what after BBA? What if you won’t receive a High-paying job after Pursuing BBA? Then you probably think of taking admission into postgraduation courses such as MBA.

Well! there is no doubt that post-graduation will add value to your knowledge. But don’t you think that in this Competitive world degree courses are not sufficient for you to build a successful career. You need to learn extra skills to stand out of crowd.

Here, a simple solution i.e., ask yourself a question, is it good to make a career with traditional options like post-graduation or to build a career after bba with inclined short-term courses.

Short-term courses are designed in such a way that revamp your existing skillset and provide you a good job opportunity to earn experience.

So, in this blog, we will be discussing one of the trending skill set“Digital Marketing” after BBA.

 Did you know that Aspiring professionals are finding new opportunities in creative, social media, technical and business skills due to the growth of the Digital Economy? So why not you?

So, let’s take a deep dive into understanding the basic course structure of Digital Marketing.


What is Digital Marketing?

In simple words, we can say that Digital Marketing is a Web-based advertisement, which helps to improve brand visibility on the internet and helps to target the potential audience. Digital marketing includes SEO, SMM, E-mail marketing, Blogging etc.

What is the need to learn a Digital marketing certification course after BBA?

Digital marketing is one of the best short-term courses after bba.

Moreover, do you know that in some years, every company will increase its social media presence whether it is of India or any other global company.

Additionally, the scope of digital marketing is not limited to India, it has a global presence as every company whether it’s an MNC or domestic company wants to improve its online presence and brand awareness.

You can work globally, with international clients and for that, you don’t need to switch any place.

All you need is a good internet connection at your workplace or home. Moreover, working at the global level will help you to generate a good amount of income.

In conclusion, you can figure out how many opportunities are waiting for you under the digital marketing course.


    What is the Scope of Digital Marketing after BBA?

Revamp your skills

After BBA, a digital marketing course will assist you to boost your creative, technical, and business skills which you can showcase in your CV. Moreover, learning this course will provide you not only work experience but the opportunity to work with highly reputed companies.

Good Income source

With Digital marketing after bba, you can earn a good income, as this course gives you the chance to earn from home and from a job. In addition to earning in rupees, you can also earn in dollars by working with global clients using platforms like Upwork, freelancer, and LinkedIn.

Impressive job opportunities

Digital marketing provides you the opportunity to work in honored companies which will pay a good salary for your skills. You can work as an SEO executive, marketing Consultant, content manager, and online social media manager, etc.

The honored job

The role of a digital marketer is to work for web developers and coders in a company because he determines the structure and techniques for ranking a website, so a web developer must follow digital marketer guidelines, showing how admirable this role is.

Demanding skill-set

Since internet users are increasing, so every company wishes to promote their services through social media and some other techniques which help them to improve brand visibility, this is the reason behind the increasing demand for digital marketers.

That’s why digital marketing is one of the best short-term courses after bba.

The structure of Digital Marketing course


SEO [Search engine optimization]

The core of a short-term course like digital marketing is search engine optimization or SEO.

 Therefore, SEO is the foundation of digital marketing. The purpose of SEO is to increase a site’s visibility so that potential customers become aware of it.

 The goal of a digital marketing course is to teach students, how to rank a website globally on the first page of the search engine result page?

 You will learn certain techniques which help you rank a website through a digital marketing course. Among the techniques are keyword planning, backlinking, building domain authority and page authority for your website, etc.

This is a critical skill to be learned after bba, since it covers the entire field of digital marketing.

Career choice-
  1. Seo specialist
  2. Work as a freelancer
  3. Entrepreneur
  4. SEO Manager
  5. Marketing analyst

SEM (search engine marketing)

 Search engine marketing is a cost-effective way to market a business, as in this advertisers only need to pay for impressions which are resulted by visitors. This helps us to improve the organic ranking of a website.

The objective of this course is to teach how to use Google AdWords, Google Search Console, and Google AdSense to run ads on a website and to expand the reach of a business.

 After bba learning, digital marketing will provide the following career benefits-
  1. Campaign planner
  2. Adwords specialist
  3. Online advertisement specialist
  4. Leads manager
  5. Online reputation manager

SMM [Social media marketing]

 There are various social media platforms i.e., Twitter, Facebook, Instagram, WhatsApp, etc.

SMM will benefit in ranking a website because most of the people are on social media and use it daily, this will help us to generate organic traffic, upgrade brand visibility. Moreover, we will learn how to target the right audience?

In other words, we can say that it doesn’t help us directly to grow on SERP, but provides required traffic to our website.

 What we can learn?

In this course after bba, you will learn how to improve brand visibility? How to generate organic traffic using social media accounts?

 Career option after SMM-
  1. Social media manager
  2. Social media marketer
  3. Influencer
  4. Marketing media consultant
  5. Community management
 Mobile marketing: scope-of-digital-marketing-after-bba
Mobile marketing: scope-of-digital-marketing-after-bba

Mobile Marketing

This type of digital marketing generally focuses on capturing the audience on their smartphones because, in today’s era, there are a billion users of smartphones, we can target our right audience by doing SMS, e-mail, and making mobile-friendly websites.

Mobile marketing assists us to reach more audiences in less time. For doing effective mobile marketing, we need to learn certain techniques. i.e., how to make mobile-friendly websites?

 Content marketing :scope-of-digital-marketing-after-bba
Content marketing : scope-of-digital-marketing-after-bba

Content Marketing

It includes the creation of videos, blogs, and social media posts and sharing them online with your audience as content marketing improves brand visibility.

How do content creation and content marketing help to rank a website?

If you know what users’ query regarding that specific product is, then you should create content around the subject. This will generate traffic, create clarity about your product among users, and promote product awareness.

Further, content creation and marketing are not limited to products alone. There are a variety of topics on which blogs are written on the Internet, which also requires marketing.

After bba, in this course you will learn how to rank website content on SERP (search engine result page), you need to learn content marketing.

It is one of the growing industries these days. so, I will recommend you learn this skill after bba as it will assist you with high-paying corporate jobs.

 e-mail marketing : scope-of-digital-marketing-after-bba
e-mail marketing : scope-of-digital-marketing-after-bba

E-mail marketing

If I ask you a basic question, do you own an email account? I bet you will answer yes because without e-mail your phone will not work and you may not be able to access any of your accounts such as YouTube, play store, etc.

You might also notice that you receive offer details through various e-commerce websites such as Amazon, Flipkart, and Zomato. Doing such e-mails and updating your customers about daily changes or offers is a type of e-mail marketing technique which is followed by them.

Furthermore, it is not only followed by e-commerce websites, websites you might visit to gather some information and you leave your e-mail in their form, they will also update you about your new blogs. Similarly, some other applications such as YouTube also use this technique.

By learning this technique after bba you can target the potential customer for a company. Moreover, you can build brand awareness or promote your content using e-mail marketing.


In blogging, we publish information about a query generated by a user on our website to engage more users.

Traditionally, people used this as storytelling and diary-style entry blog, but now most websites use blogging to increase brand visibility. Businesses provide relevant content on their websites which they rank by using techniques.

After bba, in this course, you will learn how to create a blog on any niche? How to structure a blog in user effective manner? How to rank a blog on SERP?

  you can learn these techniques in digital marketing after bba and easily apply them to build your website or to blog on other websites.

you can become a full-time Blogger as it is one of the most demanding skills globally.

Career options
  1. Professional blogger
  2. Content manager
  3. Freelancer blogger
   affiliate marketing : scope-of-digital-marketing-after-bba
affiliate marketing : scope-of-digital-marketing-after-bba

Affiliate marketing

Although affiliate marketing is commonly referred to as a “channel,” it is a system that allows brands to collaborate with individuals or firms (referred to as “affiliates,” “partners,” and “publishers”), track and measure their performance, and do so efficiently, scalable, and cost-effectively.

It is possible to become a product specialist after completing this course. Moreover, you can handle online sales for other brands after completing this course.

Best Institute for pursuing Digital Marketing course


HiDM is a venture of Jugaadin Digital Services Pvt Ltd. It is a young and premier institute of North India that bridges the gap between the growing need for digital training and the availability of skilled professionals. HiDM offers career-oriented digital marketing courses that can boost an individual’s self-confidence and make him stand out from the crowd.

The benefit of pursuing a course from HIDM after bba
30+ Deeply Discussed Modules

HIDM provides you with complete guidance about digital marketing from scratch, which makes it easier for you to understand and effectively learn the course.

Certification from Google, HubSpot, Microsoft

HIDM assists you with Certifications from famous platforms which will boost your CV presence.

Affordable fees

There are no. of institutes that charge high amounts for teaching digital marketing courses. Whereas, HIDM is allowing you to learn digital marketing in an affordable fees structure.

Hosting of seminars

HIDM also assists you to improve public speaking, presentation skills, and communication skills as they give chance to their students to host a seminar on various topics about digital marketing.

15+ tools

HIDM teaches you 15+ tools based on AI (Artificial Intelligence), which is useful in doing smart work.

Job assistance

Throughout the course, students are imparted with the skills and know-how to ace any job interview in digital marketing, with industry insights. This includes resume preparation as well as sessions on how to approach interview questions and crafting portfolios.

Live projects and practical training under private limited for 2 months

After the completion of certain modules, students are assigned live projects under the guidance of a professional which helps them to gain more practical experience.

Internship opportunities

There is an opportunity for students to do an in-house internship under a private limited company “Jugaadin Digital Services Pvt Ltd”.

Download Course Brochure

Career options

Following are Career options in digital marketing after bba

·Web content manager

·Online reputation manager

·Online leads manager

·Marketplace manager

·Digital account manager

·Social media marketer

·Online advertisement

·Web developer ·Web designer


The above blog was the complete guidance about the scope of digital marketing after bba with an option of joining agency style digital marketing institute in Hisar.

Thanks for giving your time, hope you find this blog useful. For further queries, you can leave a comment below.

Also, read Job Oriented courses after Bcom

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