Before enrolling in Social media marketing certification course in Hisar, you first need to understand about digital marketing, social media marketing, its importance and benefits.
WHAT IS DIGITAL MARKETING?
Digital marketing is the online marketing or in other words, highlighting your products and services by the use of different online or internet based platforms termed Digital Marketing. Digital marketing helps in brand awareness, reaching your potential customers and retarget your already existing customers. It’s totally different from traditional marketing, which needs a very long time span to reach your customers and also proves to be very costly.
Digital marketing has various components:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay- Per- Click (PPC)
- Social Media Marketing (SMM)
- Content Marketing/ Blogging
- You tube Marketing
- Affiliate Marketing
- Influencer Marketing
- E-mail Marketing
Now, we will discuss social media marketing and social media marketing course in Hisar in detail.
WHAT IS SOCIAL MEDIA MARKETING?
In today’s world, when all the businesses are trying to bright-out on the various social media platforms, if any business is not getting highlighted, it may get kicked out of the competition.
Social media marketing is the use of social networks by a company or a business for online promotion to engage existing customers and to reach new audience. The different platforms have different algorithms, from which a marketer can analyse and calculate about reach, engagements and many other useful metrics about the running campaign and its performance.
SOCIAL MEDIA PLATFORMS
There are many online platforms to interact, on which you can create your business page and grow. Most commonly used social media platforms are:
- Tumblr
- Quora
- Medium
- Snapchat
BENEFITS OF SOCIAL MEDIA MARKETING
There are innumerable benefits of using social media platforms, of which few are listed here:
INCREASED BRAND AWARENESS:
Many businesses claim that Social media is one of the most efficient method for increasing the visibility and growth and they received a steep hike in their business through it. Social media helps in increasing the brand awareness as the platform gives you the opportunity to set up a business page, where you can share relevant information in the form of poster, video and text. By doing so, company spread awareness about their products and services. All this can be achieved in a short time period, just by spending few hours every day on social media platforms. On the other hand, this takes a long time in case of traditional marketing.
More Inbound Traffic
With social media marketing, you can increase your inbound leads to multiple folds. If you are not having your profile or if you are not active on the social media platforms, your reach will remain limited to your existing customers only. This is because your old loyal customers can search you by keywords for which you have been already ranking. But social media platforms, you can simply say, is a great marketing hub for millions of new customers who are there looking for multiple products and with different mindsets. So, being socially active on these online platforms is very supreme for your business to flourish.
Improved Search Engine Rankings
Highlighting the business on all social media platforms definitely helps in increasing the visibility. But if a company wants to improve its search engine rankings, it should follow Search Engine Optimization strategies. If highly relevant content is posted on social media, whether it is in the form of text, video, infographic or image, along with consideration of related keywords, then the chances for the content to be “liked” and “shared” get highly increased.
Higher Conversion Rates:
When a business is visible regularly on different social media platforms, it helps in increasing the conversion. When a company keeps on posting blogs, images, videos or infographics related to its business, its consistent viewers or simply we can say, the persons who are following the particular business account page, start building trust in those products or services. This in turn helps in generating quality leads from the existing costumers only. But when your viewers start discussing about those products or services to their friends or relatives, this increases the social credibility of the business.
Better Customer Satisfaction:
As social media is very communicating and interacting, one gets an opportunity to build customer interest and trust through it. Responding personally to customer’s comments or complaints, shows that the company is compassionate about them. By acknowledging each comment in a personalized way, rather than an automatically generated message, is helpful to increase the interaction with the customers and building trust for the company.
Improved Brand Loyalty:
Increasing your visibility, not only increases your trust but also improves your brand loyalty. The social media platforms are the best way for direct interaction between the potential costumers and the company. A company must be consistent in front of users along with personal responses to them. In this way, they can increase brand loyalty.
More Brand Authority:
To increase the brand authority, social media platforms are the best way. When a company is regular in front of its users with relevant content, it increases the brand loyalty. And if they personally comment on the reviews or any other queries of the users, it increases the user satisfaction. The Brand loyalty and user satisfaction, together helps in increasing brand authority. When a new customer visits on company’s page, and there is active company- user interaction seen, it generates trust for new visitors. When a company develops its brand authority among the customers, they actively start talking about its products or services and become trusted advertisers for the company.
Cost-Effective:
Social media platforms are highly cost-effective strategies among online marketing platforms. Creating a business profile on any platform, is free of cost. Once a company starts appearing on social media platforms, spending only few hours in a week is sufficient to manyfold your visibility. On the other hand, it is not possible in conventional marketing. If a company wants to appear by advertising over these social media platforms, it also costs too less. Different platforms have in-built insights algorithms, which are quite helpful for a company to make decisions about the various paid campaigns.
Gain Marketplace Insights:
Getting market insights is the most important advantage of the social media. Social media platforms provide various valuable insights to make decisions, regarding any post, by the company. Different valuable metrics at any purchase step can be calculated. By collecting these information, a company can switch over to the best performing campaign and also come to know which product is being “liked”, “commented” or “shared” by the users.
TIME TO START!
So now it’s the time to build your profile on the social media platforms and to be consistent on these social platforms. Send invites for your business page and improve the visibility by joining different groups related to communities. Ask your friends and relatives, colleagues and employees to “like”, “comment” and “share”. It increases the credibility of your page. Be regular to interact with the customers and keep on checking the different insights.
So, never be the last in this ever growing and fast pace of digital marketing. Otherwise, you lose your potential customers to your competitors. Be the first to enjoy the various advantages of social media platforms and become a leader, an influencer!
SMM (Social Media Marketing) Certification Course With HiDM:
The social media marketing (SMM) certification course helps you to boost up your knowledge regarding all the social media strategies, content writing and analysis also that is quite helpful in your career and business growth.
WHY HiDM for SMM Certification Course?
HiDM is the best institute for Digital Marketing course in Hisar. Its SMM certification course is also well-planned and strategized to make any beginner as a SMM (Social Media Marketing) expert.
Features of HiDM SMM Certification Course:
· Proven and Tested
· Everything you ever need to know about SMM
· Updated
· Step-by-Step Instructions
· Actionable Tips with Checklists
· For both Beginners and Experienced SMMs
· Affordable Pricing
· Get inspired by real SMM success stories
· Unique Learning Style
· Learn the Secrets of Experienced SMMs
So, isn’t it fascinating? If you want to learn more about SMM and want to be an SMM expert, join HiDM’s SMM Certification Course.
SMM ( Social Media Marketing) Course Curriculum:
- Facebook Marketing
- Instagram Marketing
- Twitter Marketing
- Linkedin Marketing
- Pinterest Marketing
- Social Media Analytics
- Organic Promotion Techniques
- Paid Promotion Techniques
- Generating Word of Mouth
So, now don’t wait anymore. And start building your career with HiDM.