Marketing Mix of McDowell’s No.1

McDowell’s Marketing Case study

McDowell’s No.1 is an Indian Brand of spirits manufactured by united spirits Limited (USL). It is a subsidiary of Diageo. The brand began with the launch of McDowell’s No.1 Brandy in 1963-64. McDowell’s no.1 is the largest umbrella spirits brand, which comprises three categories i.e., Whisky, Rum, and Brandy.  Scottish Distiller Angus McDowell is known […]

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